The Paradox of Choice

Why More is Less

By: Barry Schwartz

Narrated by: Ken Kliban

In the spirit of Alvin Tofflers' Future Shock, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret.

Whether were buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions - both big and small - have become increasingly complex due to the overwhelming abundance of choice with which we are presented.

We assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression.

In The Paradox of Choice, Barry Schwartz explains at what point choice - the hallmark of individual freedom and self-determination that we so cherish - becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice--from the mundane to the profound challenges of balancing career, family, and individual needs--has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse.

©2004 Barry Schwartz (P)2010 Audible, Inc.

Awesome book for overcoming perfectionism

What did you love best about The Paradox of Choice?

The author made it clear not only how much the phenomenon of "overchoice" affects us, but how to overcome it.

What other book might you compare The Paradox of Choice to and why?

I've really never read anything similar.

What three words best describe Ken Kliban’s voice?

Aloof, clipped, and unemotional

What’s the most interesting tidbit you’ve picked up from this book?

The way to enjoy your choices more is to impose your own limits on choice.

Any additional comments?

As a recovering perfectionist, I found this book to be a wonderful guide to living a simpler, more satisfying life by limiting the choices that I have to make and by consciously choosing the amount of value that I assign to the choices that I do make.

This one hit close to home

I was especially sold on this book after the conversation on maximizers versus satisficers.

I went in expecting to hear that your decisions don't benefit from have 7 options versus having three option. I was very short sighted.

Schwartz discusses many important topics. And refreshingly, also offers his own opinions as a researcher, writer, and human. It doesn't read like a literature review; more like a deep conversation.

Highly recommended.

Why Choice Is Difficult for Many Today

This book introduces the reader to two types of choosers - maximisers and satisfisers. The first type tries to make the best of all possible choices, whereas the second settles for the first available choice that meets the minimum criteria.

I was pleased to find I am in the second type, since the first type, maximisers are usually under more stress. It was interesting to see how our choices are often framed by clever marketeers, and how we can evaluate and expose their schemes. Don't worry though. You won't go wrong if you choose to read this book.

A very thought provoking audio book

This book made me think about options and choices concerning material goods. Hopefully I can remember the lessons of this audio-book.

Worth the Purchase.

so glad I got this book!

i almost didn't buy this book because it's 20 years old and some reviews were negative.

so much wisdom lies within!