What Would Google Do?

By: Jeff Jarvis

Narrated by: Jeff Jarvis

“Eye-opening, thought-provoking, and enlightening.”
—USA Today

“An indispensable guide to the business logic of the networked era.”
—Clay Shirky, author of Here Comes Everybody

“A stimulating exercise in thinking really, really big.”
—San Jose Mercury News

What Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

©2009 Jeff Jarvis; (P)2009 HarperCollins Publishers

Favorite Business Book Since Blue Ocean Strategy

The world is changing and those who recognize it will prosper. This book goes into how knowing your core business very well and opening the rest up to the world can help you succeed in today's environment. The author takes a hard look at what Google has done to traditional businesses such as the newspaper industry. However, Jarvis does not stop there. He takes the next step to propose fixes to several industries. While many of his fixes are not feasible, they are all doable. And much to the disappointment of the current industry leaders, someone is going to catch on and take the lead.

I would also recommend his blog as a nice refresher of the books content to keep you thinking.

THE road map to business in the internet age.

This book isn't about Google, it's about innovative business models. Jarvis uses Google as the straight-A student of the digital generation. He tells the story of sticking it to Dell after a customer-service nightmare; and explains what Dell did about it. In the last section of the book, he takes a tour of different industries and shows us how they might be run in a Google world. The book couldn't be more interesting for anyone who wants to understand how to revolutionize their business in the image of Google.

An Enlightening Guidebook

Great book! Great stories of personal application and success!
Jarvis does an amazing job of enlightening the listener on how to answer the question "what would google do" in your personal life/business

A must read for every business

This is a fabulous book that will help you understand how the Internet is changing everything --- and will increasingly change every segment of our economy. The individual chapters about each key industry were particularly helpful.

Excellent

Outstanding, Thought Provoking Book.... the ideas in this book can make you millions!