"Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine—from retailers to bankers to plumbing-supply-house owners—have come up to remind me, sometimes 15 or 20 years later, of 'the two-cent candy story', and to tell me how it had a sizable impact on how they did business, metaphorically and in fact.
"Well, the Two-Cent Candy Phenomenon has struck again—with oomph and in the most unlikely of places.
"For years, Singapore's 'brand" has more or less been Southeast Asia's 'place that works'....But as 'the rest' in the geographic neighborhood closed the efficiency gap, and China continued to rise-race-soar, Singapore decided a couple of years ago to 'rebrand' itself as not only a place that works but also as an exciting, 'with it' city.
"Singapore's fabled operating efficiency starts, as indeed it should, at ports of entry—the airport being a prime example. From immigration to baggage claim to transportation downtown, the services are unmatched anywhere in the world for speed and efficiency:
"Operationalizing: Make 'two-centing it' part and parcel of 'the way we do business around here'."
©2010 Thomas J. Peters (P)2010 HarperCollins Publishers
Personally, I found this book very hard to listen. It seems that author is too much in love with the ideas he is trying to convey, and for this reason "eats the microphone", repeating the same point three of four times. Moreover, some of the "insights" are given without any explanation, keeping the listener wondering what are they all about. Material doesn't seem to have any structure - all in all, the book looks like a collection of blog posts, a big blob of spontaneous insights.
Finally, I am really skeptic about an author who has to publish 163 (!) tips to make his point that small things matter. Could not the same message be packed in a more concise format?
I tried to think of a way to convey just how bad I think this book was. It's hard to do,I would listen and think there was no way that Tom could possibly believe most of what he writes. I think that his belief is that repeating demands over and over in a brash, cocky, "in your face" tone is somehow good business motivating and direction. I made it through about half and then got so pissed at the repetitive nonsense that I had to just stop.
The concept and basic info from this book is captivating and useful - although I could do without the overused gimmicks like " the three things you need to know are LISTEN LISTEN and LISTEN" - and goofball comments about business lessons I could learn from Barack Obama -
A decent book, but one better served in paperback vs. audio since these chapters would be easier to digest little by little..
A decent book, but one better served in paperback vs audio since these chapters would be easier to digest little by little..
Loved this Audio Book.
It's so meaty and full of great wisdom for business and life that I find myself just picking random spots to listen from.
Tom's reading of it is great. His passion for 'getting it done' and 'doing it EXCELLENT' shines through. Totally recommended.
Peters is an excellent reader of his own stuff, very engaging. There is a lot of good stuff here, some fluffy stuff. Not Peters' best, but still better than most business/personal improvement books. Worth your time.
Only Tom could get away with the information in the way he communicates it. Compelling and totally on the money.
The way this book is laid out it is best suited as a reference. They are individual essays on the art of business from sage advice to a world vision of how to treat the world and yourself.
I like Peters' style. Since he is also the speaker the text carries with it the sense of a one-on-one conversation with you.
It's lively. He is passionate about what he thinks is important.
My reaction made me more intense and gave me a different perception on what I do. I am a professional actor. Much of his advice applies to me as it would to an air conditioner salesman. He asks for a clear-eyed look at yourself and urges you to take action. That appeals to me. How do I carry out my business? What's my story? All of this is valuable.
Great in car listening, each key point is salient and briefly expanded with stories that bring context to these ideas.
Needed to be Narrated by someone else. #1 problem with this audiobook. Also the bad language was un-needed.
I don't know but someone that has life in his voice.
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