They show the hidden connections between extreme sports, chocolate chip cookies, Linux software, and the "surplus complexity" in our lives as society wobbles back and forth between depressing decadence and a hopeful post-decadence.
In their earlier work, the Tofflers coined the word "prosumer" for people who consume what they themselves produce. In Revolutionary Wealth, they expand the concept to reveal how many of our activities, whether parenting or volunteering, blogging, painting our house, improving our diet, organizing a neighborhood council, or even "mashing" music, pump "free lunch" from the "hidden" non-money economy into the money economy that economists track. Prosuming, they forecast, is about to explode and compel radical changes in the way we measure, make and manipulate wealth.
Blazing with fresh ideas, Revolutionary Wealth provides readers with powerful new tools for thinking about, and preparing for, their future.
©2006 Alvin Toffler and Heidi Toffler; (P)2006 Random House, Inc. Random House Audio, a division of Random House, Inc.
I am a documentary film producer from Los Angeles.
Some concepts were interesting, the time and the space in the future. However Toffler is bored me to death explaining very basic concepts such as what is GPS, how it works and who uses it in large, advantages and disadvantages. The how people go to Home Depot to repair their own houses, how FedEx is saving money by reducing the number of operators, because now, get this: you can get tracking info on the net.
He somewhat acts like he’ll enlighten you with this “deep thoughts” but if you have not been in a coma for the last 10 years you will need a lot of patience. Lots of numbers and statistics that mainly beat around the bush of evident facts.
The big punch line is that even the non-paid activities are part of the economy and no one thinks about them. Not impressed.
I told my wife that I am reading a great futurologist. She asked if his past predictions came true. Thinking of the “Third Wave” , no, not really. She asked how come he’s still a great futurologist? Go figure…
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