Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.
Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society.
Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take - from neither the left nor the right - on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative audiobooks to come along in many years.
Included in this recording are a bonus chapter and a Postscript that was added in the paperback edition.
©2009 Richard H. Thaler and Cass R. Sunstein; (P)2009 Gildan Media Corp
The takeaway that I got from this book is that the way questions are expressed or items are presented will influence (nudge) our decisions. Its an interesting point and was supported by a few good initial examples (I like the term "Choice Architect" that they coined). After that, the point was reinforced with many, many (too many) examples. Most (if not all) were to support their political agenda. 'We feel this agenda is right so we should nudge the public to decide the way they should using these tactics...' Over and over and over for 12 hours... Stop listening after the 1st hour and you'll get enough.
I actually agree generally with the positions the authors advocate; but the book is way too long, making it very difficult to sit through in the audiobook format. If you're interested in this topic, I'd suggest the print format so you can skip ahead if you already have read anything about behavioral economics (several chapters repeat basic stuff from the field) or if you can "get it" after one or two examples and don't particularly need to hear the third, and fourth, and fifth.
Personally I also find the narration monotonous... though it is a dry topic so can't necessarily fault the reader :).
I really have a difficult time saying what I liked about this book. I didn't hate it, but like other reviewers, found it lacked focus and was repetitive. I stuggled to get through it and in the end gave up, which is unusual for me. I enjoyed "Influence, The Power to Change Anything" by Kerry Patterson (and others) much more.
The story could have been more concise. The points made are simple enough but get lost in the detailed examples, which are often a re-hash of material from the work of others
It is fine, but the book was not, so its hard to be enthusiastic about his performance.
An interesting read/listen. Listeners should be aware that this is essentially a political manifesto, laying out the philosophy of libertarianism along with many real examples of the application of this way of thinking. This book is not so much about how an individual can make better decisions but how a government (or a marketer) can "architect" or present the choices so as to influence the "best" choice. The "best" choice could be with respect to the individual, to society as a whole or who ever is trying to sell you something. This book is eye-opening as a warning against sales tactics that might be employed upon you and also a refreshing alternative to traditional politics.
I've been interested in the behavioral economics subject, but this book is the reference for the topic, beware it might change many things you thought you had a very strong view so far!
Interesting concept, but the book keeps saying the same thing over and over. I stopped listing just half way through.
I feel like I wasted a credit and precious hours of my time listening to this book. I kept telling myself to give it a chance and it might just get better...but it didn't, it's boring all along
I would recommend it as we can learn how to be better leaders and make better decisions in a world where decision making is not clear
The concept of choice arquitecture will be very helpfull for me
Do not recall a particular thing
Inmersed in a World of Touch Choices
It is great reading with practical help
Choice architecture is an interesting topic and the authors address framing and default options in a compelling way.
No. The authors were unable or unwilling to keep their, onesided, political views out of the book. Moreover, those views did not enhance the content in any meaninful way (unless politics is what you're looking for).
Pleasing Balanced Appropriate
Too often it seems that university professors fall victim to the echo chamber in which they operate. Sadly, Thaler and Sunstein probably felt they restarined their political leanings when, in fact, they crept (unwelcome to this reader) into every chapter.
This is mostly a very interesting, surprising and insightful (audio)book.
But, maybe due to the expanded nature of this version, it becomes at times a little boring on the details. It does this by repeating quite some existing literature but more importantly by discussing at length the details of loans, mortgages, etc.
That said, the book is full of practical tips and tricks about how to improve decisions and behavior on a large scale.
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