Marketing 3.0: From Products to Customers to the Human Spirit

This book talks about how the future of marketing has shifted from product development (marketing 1.0), to customer satisfaction (marketing 2.0), to the satisfaction of humanity as a whole (marketing 3.0).

It is safe to say that this book is founded on truth. We can simply look at other organizations that are already using these principles, such as Tom's Shoes, Sevenly, and TheSharity.

This is a great book for any social good, cause marketing type of organization as well as a prophetic warning/encouragement to already established organizations.

I am (was?) a big fan of Philip Kotler. His book on marketing is like the textbook of what marketing is all about.

With this book, it really feels like the authors were looking too hard at coming up with the next big idea. They wanted to be visionaries and wrote a book about an upcoming trend.

It looks like they were wrong. No only are they far off, but the audiobook is terribly executed. The buzzword 'Marketing 3.0' is repeated so many times it becomes annoying after the first 5 minutes.

Well, I guess there was a chance their prediction could have been accurate and this book would have been a home run. Unfortunately it did not work out for the authors.

There are plenty other good marketing books. Don't get distracted, or worse, misguided, by this audiobooks definition of what is next in marketing

The book structures an already present perception that business is no longer (ONLY) the sterile domain of profit hunting and witty advertising. People care what you do with their money and what kind of organization they are supporting by buying a product.
The book itself doesnt introduce mind-blowing ideas, rather than present the things that you already notice and feel in a way that helps you understand how changes in people`s perceptions influence (and will continue to influence) the biggest organizations on the planet.
For me the structured thesis and its presentation was well worth the listen.

i am a true fan of Philip Kotler, i discovered his book in Paris about 25 years ago, and never stop being a fan, this book is a blessing of what is coming, a sort of conciousness marketing mix, where brand, values , stakeholder and customer alike come together in a sort of spining wheel, a true must read for all the crazy of marketing like myself..