![How to Stop Customers from Fixating on Price (Harvard Business Review) | [Marco Bertini, Luc Wathieu]](http://ecx.images-amazon.com/images/I/41OFHVl4U8L._SL175_.jpg "How to Stop Customers from Fixating on Price (Harvard Business Review) | [Marco Bertini, Luc Wathieu]")
How to Stop Customers from Fixating on Price (Harvard Business Review)
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LENGTH24 mins
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RELEASE DATE05-10-10
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Program TypePeriodical
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Publisher's Summary
Marco Bertini, an assistant professor of marketing at London Business School, and Luc Wathieu, the associate dean of faculty at the European School of Management an Technology, write that – your best tool for getting people to see beyond price may be the price itself.
This article was first published in the May 2010 issue of Harvard Business Review.
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©2010 by the President and Fellows of Harvard College, All Rights Reserved (P)2010 Audible Inc.