From the founders of the trailblazing software company 37signals, here is a different kind of business book one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few bucks or even free. Stuff that was impossible just a few years ago is now simple.That means anyone can start a business. And you can do it without working miserable 80-hour weeks or depleting your life savings. You can start it on the side while your day job provides all the cash flow you need. Forget about business plans, meetings, office space - you don't need them.
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.
©2010 Jason Fried (P)2010 Random House
This is a good for small to medium business in some markets, but in others it is quite inappropriate in parts.
If you want to read this, what you should consider is that the authors are writing about their experience, and their experience is providing online services. That means no stock issues, ability to automatically supply at any time etc etc.
There are also a few parts that when you have been in business a while, you will see the obvious contradictions. My favourite was that you have to speak your mind and say if something is no good, but an earlier comment was avoid office politics at all costs. Now there's a contradiction. Telling someone there project is to be canned means that egos will be bruised and you will have to enter into office politics or they will quickly leave!
Another small company centric point was, trying out potential employees by giving them a short term contract. If you work in a large company, the job is often not contractable, so there is no way you could do this.
As I say, and interesting read, but you need to consider who the authors are, and where their experience in business comes from.
An excellent look at the work ethic of a very successful software company that does everything according to its own rules.
- Work is not just something you do 40 hours a week, it's work. Maybe it takes 10 hours, or maybe it takes 80 hours a week.
- If you're taking more than 40 hours a week to work, you're not working efficiently.
- Your employees are not 13 year olds... stop treating them like they are.
- Be very slow to hire.
- Growth doesn't equal success, sometimes growth is girth.
- Planning is guessing.
- If deciding between a few people for a position, hire the best writer - clear writing is a sign of clear thinking and an ability to communicate.
I entered the corporate structure very late in life, after owning my own business, and I've always thought the same way these guys apparently think.
My only complaint, is I would have liked some more real world examples and experiences, but my guess is they originally had more, but pulled stories out to make the book more brief and to the point.
They even say, at one point that in the final draft, they cut the book into half as many words as they had originally wrote.
Mike Chamberlain is an excellent narrator, and really added to the experience.
This book has a lot of good and useful information. Much of the info is actionable. I wish more books were like this, it was short and to the point and didn't spend hours building up to one small idea. I highly recommend this book for both new ideas and as a refresher for forgotten knowledge.
For me personally, I loved the audio book. Very simple, very direct and full of little pieces of wisdom. However, it is quite industry specific. Some of the principles he speaks about are universal but most are very specific to small businesses and starting businesses particularly in the technology field. That is where I am so I found the book to be exactly what I wanted to hear. I listened to it 3 times over a 2 week period. Again, not for everyone but if you are running a small business, want to start a small business or just want to turn a hobby into some income, he gives great tips to do it. Very practical and to the point.
I liked some of the thoughts in Rework. The idea that set company policies equal organizational scar tissue is spot on. Planning = guessing is an original thought. And some of the hiring practices ??? like not hiring "supermen" and working in the position you are filling before you fill it ??? make good sense.
Then again, there are a number of ideas in Rework that are just plain wrong. Smaller isn't always better. Yes, if you make software, small works because once you develop something, the growth comes from incremental sales. And your channel is virtually frictionless. But what if what you sell is time and experience? Then, the fewer bodies you have working, the less money you make. And what if you make pencil erasers? You still need to hire bodies to manufacture, transport and sell your product.
Another idea that's just wrong is the notion that it's better to write a blog and rely on free social media than to use traditional media like PR and advertising. This may be true of some products, and it's especially true of web-based products, but many businesses, like retail, food and manufactured goods, could not function without traditional media. It really depends upon what you are selling.
On top of all this, many of the "observations" that the authors make about business today ??? how meetings are toxic and sampling a product is a good practice, and saying ASAP is meaningless and counterproductive ??? are right out of a Dilbert cartoon. Without he humor. Business people, at least the smart ones, know these things already. There's no insight offered here. Yet the authors treat these subjects like they're the first people to ever think of them.
From the number of times the authors used the words "suck," "sh-t" and "f--k," and the brash, sanctimonious, we're-brilliant-and-your-a-moron tone of the text (and perhaps the narrator shaded that part a bit) the reader is left with a feeling that Fried and Heinemeir are nothing more than a couple of young guys who think they have the business world figured out. But they really don't.
For the record, I use 37Signals products. I think they are brilliant, clean and powerful. But just because a company does a few things right, that does not make them experts on everything.
This book is so funny and well read by Mike Chamberlain. He understands to get the direct language from the book out in the meaning it was meant to be. The book itself is very inspiring and brings up lots of issues that new start-ups or stressed-out employees face and could help them to focus and get their jobs done without the stress involved.
I enjoy 37 Signals' SVN blog, and there is no doubt they've had a tremendous amount of success doing what they do. However, as a casual reader of their blog, Rework appears to be a rehashing of previous points made via SVN, and comes off as a little too preachy for my taste. Still there are some nuggets in here to enjoy, and it's a very short listen.
If you have spare credits I wouldn't hesitate to download this book, but in my opinion there are many more credit-worthy titles to choose from.
Even though I read Getting Real, a previous book by David and Jason, some 4 times, Rework is definitely thought provoking and inspiring. I do not agree on all topics, and some of them apply only to software industry, but the time definitely has come to "rework work". Or at least re-think what is possible with modern technology, and why people would even care about some mainstream ideas and ways of doing business originating in 18th century.
What is especially valuable is that this book is written from personal experience and perspective. If you ever thought of starting a company, Rework will be useful for you.
I love 37signals and a lot of what they stand for. This book is consistent with their brand and positioning... and I appreciate that. It's a motivational huzzah for being reasonable in how you work. It's confirmation that you CAN just make a great product and do good business and be profitable. It speaks plainly and cuts through a lot of the crap in our start up environment today.
It's absolutely worth a listen, but you might not come out on the other end having experienced some sort of cathartic epiphany about work either.
The part about doing something original rather than copying although not in and of itself an original thoughts is true as so many online fall into the trap of wasting time on affiliate marketing and similar pursuits. Also the comment that copying is better than doing nothing at least its the start of an education. Thats true too. What I dont like is the fact it seems like a preach on how the world works in business when in fact the whole story is so patently 37 signals its not a joke. I mean there is no right solution for every business. Every business is different and to assume there is one way is stupid. I mean to say advertising doesnt work is bull. It is the best option for many businesses. Just because blogging worked for you doesnt mean thats what will work in every business. It wont work for say a company that sells nuts and bolts online. Why? Cause its boring as shi%. 37 signals happens to be in productivity which is a market that interests many people online. So one size definatel does not fit all. Also to say dont get funding is also very very naive. Sure if you can start a web app with a few people and you happen to be lucky enough to have money to out in great. But if you need to grow your business and you have traction but not enough without resources ie staff upfront because your business is capital intensive and needs to get to a certain critical mass to make it work then yes go and get funding. Of course you should not go out and get funding if you dont need it...der fred.
Its not original and it preaches
narrator was fine
newbies in affiliate marketing - get out!
Yeah there is nothing new here and I dont agree with their small minded ideas
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