A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:
©2011 John Warrilow (P)2011 Gildan Media Corp
I'd recommend buying the real book--not listening to this audio book.
I'd avoid him as much as possible if I can.
It was hard to digest the content when you are distracted by the whiny voice that stops/starts without context of the whole sentence or paragraph.
I have over 280 Audible titles 95% of theme are business\personal Development related and I review very or rate very few as many are the same after awhile. This was a stand out title and now has become an absolute favorite Top 3 by far. I just finished my 1st listen and I will be going back over and over again. Anyone is business to sell or not should own this book. There are many easy to follow actionable items that will give great freedom in your business. If E-myth is the entry class this is the advanced course.
Ex of voice: Helloh thereuh. How are youuuah? Wellah. Iam fiynuhhh. Thank youahh.
The entire book is like this!!!
The way the narrator speaks is the way they make fun of public speakers. A voice that is comically used in a way that we feel the person is full of themselves, having bloated sentences that extend the last letters of the word. At first I thought it was a joke, then I knew it was legit and it is VERY hard to listen to. Very obnoxious. Hard to listen to! Preview it and see if you can handle it. I wish I had...
The book is fine, the narrator blows it.
I wasn't sure I would like a fictional company story and tips weaved into this format. It went into good detail and the expert friend, Ted, had good and fairly complex tips. The fictional company was fairly realistic and I liked the part when the seller was fumbling over why he was selling to potential buyers.
The narrator is a little pole smokey. I have heard him on one other audio book and his delivery is smarmy. The end of most of his sentences sound like questions. You might want to listen to the 5 min sample to make sure you can handle this narrator.
The content is good for all level of business owners.
ZEN. LDS. GTD. FTW.
The narrator has a very signature style and it made the so-so story of Built to Sell more listenable. In fact, this is one of the few audiobooks I've listened to twice.
However, judging by the other remarks, I guess Erik's narration is a love it or hate it proposition. I personally thought it was great.
Yes, but with the caveat that the book is a little unrealistic in how fast a business can ramp up revenues (especially a logo design firm).
Better than E-Myth by a country mile.
Yes, if I thought they could handle the terrible narration.
It was OK. I'm just not crazy about the story approach. Seems a little bogus, as if the message is, "See, this guy followed the book's advice and look at how successful he was." Just give me the information and let me decide. Or if it's going to be a story, make it something that actually happened.
Anybody. ANYBODY! My gramma?
Joel Lefferrt was good with one of these story books.
Yes, but I couldn't handle the narrator.
Please make more of an effort to in choosing a narrator. I cannot believe the publisher would have accepted this guy if they had given him an interview. (Unless he's maybe the boss's son in law.)
No. I couldn't even get into the content, the narration was so bad. A giant shame I gather, as many reviewers who have managed to suffer the read appear to have gained from it. I may have to try again, but I'm bot looking forward to it.
No, for the reason previously stated.
Just about anyone.
I've suffered only a few less-than-average reads in the months I've been with Audible, but none to the lack of skills this narrator brings to the table. So much so, that after struggling with this, I wonder if this guy passed an audition?
More content. The content is very superficial, there isn't actually much advice in it. Read "E-Myth" instead.
Anybody else. This guy has a pronunciation that is very hard to get used to. He lingers on consonants and seems to split sentences as he pleases. Very annoying and extremely distracting.
It was nice to indulge in the fantasy of what it will be like to sell a business. But the book will skip how to get there. The story is very naive and simplistic.
The narrator should be avoided! Listen to a sample first.
I am refining by business after 16 years in the landscape industry. This book has given me the steps to focus on what we do well in the hopes that we can build a business that is a joy to run as opposed to having a business that runs me. The steps outlined in this book are consistent with what other mentors have suggested to me over the last few years. This book will help you analyze your services and products so that you can narrow them down and focus on the ones that are the most repeatable and profitable. A focused approach will win out every time over a company that tries to be all things to all people. I have read many books in the last 16 years on business, this was by far one of the best I have read!
"Built to sell" helps the reader to understand why is it important to grow your business with the intentions of someday selling it, even though you may change your mind. It the long run, you will have a better business. In addition the book causes the reader to reflect on focusing on the one thing the business is good at and developing it. The most difficult thing to learn is not what to do, but what NOT to do to grow your business so that someone will desire to buy it in the future.
Above all other books - this is a must read for business owners.
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