We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
Permission Marketing | [Seth Godin]
Play Permission Marketing

Permission Marketing

  • ABRIDGED
  • by Seth Godin
  • Narrated by Seth Godin

  • Your Likes make Audible better!

    'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

    You can turn off Audible.com sharing from your Account Details page.

    OK
  • Regular Price :$13.27
    Special Offer: Learn how to get this for $7.49 !

Two ways to buy!

What's Trending in Business:

  • Average Customer Rating
  • Overall
    (161)
    Performance
    (34)
    Story
    (35)
 
  • LENGTH
    2 hrs and 1 min
  • RELEASE DATE
    01-01-99
  • AUDIO FORMATS
    About Audio Formats
    2 3 4 Enhanced Audio
 

People who bought this also bought...

Publisher's Summary

The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing" - the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating? Do you have a permission database? Do you track the number of people who have given you permission to communicate with them? If consumers gave you permission to talk to them would you have anything to say? Have you developed a marketing curriculum to teach people about your products? Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.

©1999 by Seth Godin, All Rights Reserved; (P)1999 Simon & Schuster, Inc., All Rights Reserved, SOUND IDEAS Is an Imprint of Simon & Schuster Audio Division, Simon & Schuster, Inc.

What Members Say

Average Customer Rating

4.0 (161 ratings)
5 star
 (55)
4 star
 (58)
3 star
 (37)
2 star
 (7)
1 star
 (4)
Overall
3.7 (35 ratings)
5 star
 (11)
4 star
 (10)
3 star
 (10)
2 star
 (2)
1 star
 (2)
Story
4.0 (34 ratings)
5 star
 (16)
4 star
 (8)
3 star
 (7)
2 star
 (1)
1 star
 (2)
Performance
  •  
    Al Fountain, CO, United States 06-25-09
    Al Fountain, CO, United States 06-25-09 Member Since 2008
    HELPFUL VOTES
    26
    ratings
    REVIEWS
    52
    16
    FOLLOWERS
    FOLLOWING
    5
    0
    Overall
    Performance
    Story
    "Good ideas"

    I liked it but a little vauge

    More Less
    3 of 3 people found this review helpful
  •  
    12-10-11
    12-10-11 Member Since 2008
    HELPFUL VOTES
    5
    ratings
    REVIEWS
    56
    3
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Good concepts but outdated examples"
    Would you recommend this book to a friend? Why or why not?

    Yes. The concepts are good. However, the examples he uses are outdated. References to things like excite and the palm pilot leave me wishing the examples were more timely.


    More Less
    2 of 2 people found this review helpful
  •  
    Richard Weaverville, NC, United States 02-16-11
    Richard Weaverville, NC, United States 02-16-11 Member Since 2009

    Writer, Reader, Former Bookseller (RIP Borders)

    HELPFUL VOTES
    27
    ratings
    REVIEWS
    63
    26
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Sure, this is good, I guess."

    Seth Godin is good at inventing new terms to label concepts that we might not otherwise have paid close enough attention to. I found this book to be disappointing in its lack of depth, but I am more aware of permission marketing, its importance, and how to implement it, so I would say, yes, it was worth the time and money.

    More Less
    1 of 1 people found this review helpful
  •  
    M. J. Quinn Redwood City, CA United States 04-24-13
    M. J. Quinn Redwood City, CA United States 04-24-13 Member Since 2012

    Poet, Musician, Songwriter, Author of The Dishwasher's Son

    ratings
    REVIEWS
    3
    3
    Overall
    Performance
    Story
    "Demystifies Selling"

    Whether you sell online or offline, have only one product or a catalogue, this audio makes the whole relationship between the seller and the buyer understandable, and equips you with the basic information necessary to begin forming relationships and turning those relationships into customers. Skip one of the basic components in this book and watch your sales suffer. Missing a critical step explained in this book? Fix it and watch your sales rise. Very cool stuff.

    More Less
    0 of 0 people found this review helpful
    • Showing: 1-4 of 4 results

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

CANCEL

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.