![Up and Out of Poverty: The Social Marketing Solution | [Phillip Kotler, Nancy R. Lee]](http://ecx.images-amazon.com/images/I/51XjX3zmz0L._SL175_.jpg "Up and Out of Poverty: The Social Marketing Solution | [Phillip Kotler, Nancy R. Lee]")
Up and Out of Poverty: The Social Marketing Solution
- UNABRIDGED
- by
- Narrated by
-
Your Likes make Audible better!
'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.
You can turn off Audible.com sharing from your Account Details page.
OK
- Regular Price :$24.95Special Offer: Learn how to get this for $7.49 !
-
Average Customer Rating
-
-
LENGTH8 hrs and 51 mins
-
RELEASE DATE07-16-09
-
AUDIO FORMATS
-
Program TypeAudiobook
-
PUBLISHER
People who bought this also bought...
Publisher's Summary
You'll learn how to apply advanced marketing strategies and techniques to systematically put in place the conditions poor people need to escape poverty. Through real case studies, you'll learn how these marketing techniques can help promote health, education, community building, personal motivation, and more. For 30 years, the authors' social marketing techniques have been successfully applied to health care, environmental protection, family planning, and many other social challenges. Now, Kotler and Lee apply them to the largest challenge of all: global poverty.
Download the accompanying reference guide.
©2009 Philip Kotler and Nancy R. Lee; (P)2009 Audible, Inc.
More from the same
What Members Say
-
Hani A. Rahim Menaii Kuwait 03-19-10 Member Since 2006The book reader from Arabia
- HELPFUL VOTES
- 7
- ratings
- REVIEWS
- 8
- 4
"Where is the PDF file"
I liked the audiobook , though I'm trying to find the PDF file which is spouse to be with it according to the narrator , apically that it is produced by AUdible
2 of 2 people found this review helpful -
Andy Westport, CT, United States 12-19-10 Member Since 2002
- HELPFUL VOTES
- 302
- ratings
- REVIEWS
- 382
- 279
"a how-to manual"
This book is a how to manual. The authors present very specific tools, that properly used, can help inform the development of a strategy to fix some kind of social problem. What was nice about the approach is they have taken the same tools that are used in the business world, and showed how they could apply to areas ranging from fighting malaria to getting patients to take their full course of tuberculosis medicine. You may want to print the related pdfs and have them nearby while listening, because they are referred to several times.
1 of 1 people found this review helpful