Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.
©2003 Catharine Fishel (P)2012 Audible, Inc.
I'm a Graphic Designer in my mid 20's who loves to read. I used to commute over an hour to and from school 5 days a week. Now my job has me commute an hour and a half 5 days a week, so I should get a lot done.
This book is an analytical & anecdotal look at the design business that is in a dire need of an update (It's over a decade out of date).
I was personally looking forward to listening to this, I like books about design in general. However with this book's focus being on the business side (some information is still relevant today) with anecdotes from those 60 leaders, the value of the business information has diminished immensely.
It was an average book, got some nice insights out of it but overall it is antiquated.
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