Soundview Executive Book Summaries, September 2004

The Underdog Advantage by David Morey and Scott Miller
The Underdog Advantage is about a set of principles that have been proven to win and to build a winning attitude, character, and culture in the most difficult circumstances. These are principles that can drive your business, marketing, and communication strategies and transform your company. And they can transform your career. Established and refined over centuries of military and political experience, these principles have worked on the battlefield and at the ballot box, and strategy consultants David Morey and Scott Miller show how they can be used by businesses to succeed.

Off the Cuff by Anne Cooper Ready
To help readers build up their confidence when asked to just "say a few words", writer and communications coach Anne Cooper Ready offers them a useful combination of encouragement and preparation to face impromptu speaking in Off the Cuff. In an easy-to-reference guidebook that helps readers put words together that motivate, direct, entertain, and get a point across, Ready teaches both the basic and advanced skills that are needed to solve communication challenges ranging from apologies and meetings to introductions and rallying the troops.

Who Really Matters by Art Kleiner
While Enron, Tyco, and others have given the concept of the Core Group a bad name, best-selling author Art Kleiner explains that companies need Core Groups to supply the energy and direction they require to be successful. By observing the Core Group's members' day-to-day activities, communications, and management decisions, Kleiner argues that the astute employee can recognize decisions before they are made, and can be ready to react to change.

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