![Soundview Executive Book Summaries, July 2006 | [Geoffrey A. Moore, Bo Burlingham]](http://ecx.images-amazon.com/images/I/41N7i82yhCL._SL175_.jpg "Soundview Executive Book Summaries, July 2006 | [Geoffrey A. Moore, Bo Burlingham]")
Soundview Executive Book Summaries, July 2006
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- Regular Price :$9.95Special Offer: Learn how to get this for $7.49 !
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LENGTH1 hr and 14 mins
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RELEASE DATE07-01-06
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AUDIO FORMATS
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Program TypePeriodical
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PUBLISHER
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Publisher's Summary
The Darwinian struggle to deliver profitable products and services ensues as competitive advantage gaps narrow. Geoffrey A. Moore, author of Crossing the Chasm and Inside the Tornado, looks at the challenges faced by today's companies in this struggle. Moore gives advice to managers and leaders who need to understand their company's role in its market ecosystem, along with what kind of differentiation will be most rewarded in the marketplace.
Most books about successful businesses focus on public companies. But Inc. magazine editor Bo Burlingham focuses on privately held companies marching to the beat of a different drum. In Small Giants, he profiles 14 of the best, including Anchor Brewing, CitiStorage, Clif Bar Inc., Righteous Babe Records, Reel Precision Manufacturing, and Zingerman's Community of Businesses. Burlingham takes readers inside these companies to determine the elusive "mojo" that makes them great.
Sales theories come and sales theories go, but nothing beats learning from the original masters. The Giants of Sales introduces readers to the techniques developed by four legendary sales giants - Dale Carnegie, John Patterson, Elmer Wheeler, and Joe Girard - and offers concrete examples of how they still work in the 21st century.
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© and (P)2006 Soundview Executive Book Summaries