Influencer by Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan and Al Switzler
Intellectual Property by Paul Goldstein
Judgment by Noel M. Tichy and Warren G. Bennis
From the authors that brought you Crucial Confrontations comes their thought-provoking look at how individuals - no matter who they are - can become the type of influencers that are bringing about change in the world. Influencer takes readers on a journey across the globe, showing them how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible.
The term itself suggests the nature of the challenge. How can a product of the mind become the subject of precise, bound property rights? Elusive as intellectual property boundaries are, the business value they secure are enormous, according to author Paul Goldstein.
Whether you're discussing former United States presidents, Fortune 500 CEOs, military generals or college hockey coaches, leaders are remembered for their best and worst judgment calls. According to business gurus Tichy and Bennis, it is a leader's judgment that can determine the fate of the entire organization.
Then, hear Influencer.
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