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Soundview Executive Book Summaries, June 2004 | [Jack Uldrich, Michael T. Bosworth, John R. Holland]
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Soundview Executive Book Summaries, June 2004

  • by Jack Uldrich , Michael T. Bosworth , John R. Holland
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  • Regular Price :$9.95

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  • LENGTH
    1 hr and 4 mins
  • RELEASE DATE
    06-01-04
  • AUDIO FORMATS
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    2 3 4
 

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Publisher's Summary

This edition of Soundview Executive Book Summaries for June 2004 features condensed versions of two great business books.

Into the Unknown by Jack Uldrich
Into the Unknown charts the lessons in leadership that were learned by Meriwether Lewis and William Clark during their two-and-a-half year adventure into the American Northwest. Against staggering odds, these unique men inspired such absolute loyalty in each other and in their group of explorers that they are still regarded as the most successful leadership team in American history. Consultant and author Jack Uldrich presents Lewis and Clark as examples of leaders who were able to take their team through the roughest terrain and the toughest challenges.

CustomerCentric Selling by Michael T. Bosworth and John R. Holland
Even if you are the best salesperson in your company, you could be even better. Forget everything you think you know about selling products to buyers, the rules are changing, and it's about time. In CustomerCentric Selling, sales experts Michael T. Bosworth and John R. Holland lay out a new approach to sales, one in which salespeople stop forcing products on buyers and start listening to their goals, problems, and needs. Stop giving your "expert" opinion on why a buyer should snap up your products, and start engaging decision makers in business conversations that yield results.

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