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The Top Seven Ways to Fortify Your Brand: ExecBlueprint
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LENGTH38 mins
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RELEASE DATE08-12-08
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AUDIO FORMATS
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Program TypeAudiobook
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PUBLISHER
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Publisher's Summary
Featuring former and present vice-presidents from DaimlerChrysler, Trans World Entertainment Corp., and Sikorsky Aircraft Corp., this ExecBlueprint describes ways marketing departments can enhance the identities of companies' brands.
ExecBlueprints, a Referenceware collection from Books24x7, provides executives with easy-to-absorb practical information and best practices to help provide them with a framework for taking near-term action on pressing business issues. Authored by top C-level business executives who are regarded as leaders and innovators in their fields, these reports provide nuts and bolts information to help formulate planning and action.
Get more C-level wisdom from the ExecBlueprint series.
(P)2007 Books 24x7.com, Inc.