![The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation | [A. G. Lafley, Ram Charan]](http://ecx.images-amazon.com/images/I/41lcy5G+emL._SL175_.jpg "The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation | [A. G. Lafley, Ram Charan]")
The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation
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- Regular Price :$35.93Special Offer: Learn how to get this for $7.49 !
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Average Customer Rating
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LENGTH12 hrs and 26 mins
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RELEASE DATE08-29-08
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AUDIO FORMATS
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Program TypeAudiobook
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PUBLISHER
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Publisher's Summary
Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets.
Through eye-opening stories, A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:
©2008 A. G. Lafley and Ram Charan; (P)2008 Books on Tape
What the Critics Say
"A. G. Lafley has made Procter & Gamble great again." (The Economist)
"Of all the firms on the 2007 ranking of the World's Most Innovative Companies, few are more closely associated with today's innovation zeitgeist than...Procter & Gamble...now famous for its open approach to innovation." (BusinessWeek)
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What Members Say
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Book fan friedrich Seattle, WA 02-07-09 Member Since 2005book fan
- HELPFUL VOTES
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- REVIEWS
- 87
- 3
"Staggeringly Bad"
There is legitimate and fascinating dialog which surrounds the topic of innovation and the companies such as P&G which have embraced it. This book is largely written by and about Procter & Gamble, and P&G's overt and intentional application of "innovation as a process" as to how they have succeeded in their markets. With those expectations in my mind, I was shocked to find how almost intentionally bad this book is. Half way in I have found it to be a painful regurgitation of their required SEC filings denoting their acquisitions and brand changes, grossly over-saturated with the word "innovation." Apparently the primary author was of the mind that saying the word "innovation" was a reasonable substitute for describing any applied process for bringing innovation into another company or environment.
I would strongly encourage anyone who is interested in the topic of innovation to look for OTHER sources, such as books by the team at IDEO (Consider "The Art of Innovation" and "Ten Faces of Innovation") The author and publisher of this book ought to be ashamed, and I am very sorry I purchased it much less spent the time to listen.3 of 3 people found this review helpful -
"Low on substance"
What didn’t you like about Marc Cashman’s performance?Marc Cashman is grueling to suffer through as a reader. If he isn't enthused or fascinated by what he's saying, how are we supposed to be as listeners? The guy has no intonation. And on top of that, he takes strange pauses in the middle of thoughts.
Any additional comments?AG Lafley clearly didn't put much effort into writing this, which is a huge disappointment considering he has a lot of great stories to share that could be useful. Ram Charan just continuously makes a series of general statements that are just too general to be useful. Together they make a couple of weak storytellers.
0 of 0 people found this review helpful -
"Worth every sec of your time!"
Very interesting facts, the narrator is great, worth every penny! I heard the book in two weeks while driving my car...its interesting how someone can use this wasted time that way. The book also mentions aloot about Nokia, Starbucks, & even more. ENjoy!
1 of 4 people found this review helpful