The secrets of the UK’s biggest online entrepreneurs revealed.
Thinking of starting a business? Already have a business online and looking to take it to the next level? The wonderful world wide web has made creating a start-up that much easier. Thousands of people are out there reaping the rewards the web can bring. If you want to join them, you’ve come to the right place.
Profiling today’s foremost web entrepreneurs, Lucy Tobin - who meets successful business founders every week writing an enterprise column for the Evening Standard - takes us through their start-up stories and maps out exactly what’s made them so successful. With interviews, practical advice and insights, you’ll hear first-hand from the bright sparks behind some of the UK’s top online businesses, learn how they did it, what they recommend, and how you can do it too.
©2012 Lucy Tobin (P)2012 Audible Ltd
"An inspirational offering into the UK’s best and brightest in the world of online." (Entrepreneur Country)
"For any budding entrepreneur who wants to learn from those that have been there, done that, and got the successful web businesss." (Seven Hills)
"A book that is a cut above the usual business tracts, thanks in large part to Tobin’s experience in the field, knack for bringing out the best in her interviewees, and superior writing skills." (Talk Business Magazine)
To the Point
The author weaves in real life success stories with the concepts of her book.
I can appreciate the narrator's British accent.
I have to admit, before purchasing this book, I felt like I would roll the dice with this one... I fully expected a lot of common two cent advice on how to create a website, register a domain, add a shopping cart to your online store, etc. However, I was pleasantly surprised that this is a book on business with a lot of practical advice for the entrepreneur.
It is well written with easy to understand concepts that are reinforced by real life successful online businesses. It is written for the UK market which makes the section on corporations and taxes less useful for the American listener, but there are many similar business structures and laws in both countries.
Other than requesting an adaptation for US laws, I am very pleased with this book and would recommend it!
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