Word of Mouth Marketing: How Smart Companies Get People Talking

Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product

• UNABRIDGED (5 hrs and 32 mins)
• By Rick Cesari, Ron Lynch
• Narrated By R. C. Bray
• Whispersync for Voice-ready

Learn the secrets of direct-response marketing with the man who created the George Foreman Grill campaign. In today's highly competitive global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now, Rick Cesari reveals 25 years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit.

Thinking Strategically: The Competitive Edge in Business, Politics, and Everyday Life

• UNABRIDGED (10 hrs and 24 mins)
• By Avinash K. Dixit
• Narrated By Mark Delgado
• Whispersync for Voice-ready

The international best seller - don't compete without it! A major best seller in Japan, Financial Times top-ten book of the year, Book-of-the-Month Club best seller, and required reading at the best business schools, Thinking Strategically is a crash course in outmaneauvering any rival. This entertaining guide builds on scores of case studies taken from business, sports, the movies, politics, and gambling. It outlines the basics of good strategy-making and then shows how you can apply them in any area of your life.

Rewire Your Brain: Think Your Way to a Better Life

• UNABRIDGED (7 hrs and 37 mins)
• By John B. Arden
• Narrated By Phil Williams

Not long ago, it was thought that the brain you were born with was the brain you would die with, and that the brain cells you had at birth were the most you would ever possess. Your brain was thought to be hardwired to function in predetermined ways. It turns out that's not true. Your brain is not hardwired; it's "softwired" by experience. This book shows you how you can rewire parts of the brain to feel more positive about your life, remain calm during stressful times, and improve your social relationships.

People Buy You: The Real Secret to what Matters Most in Business

• UNABRIDGED (4 hrs and 59 mins)
• By Jeb Blount
• Narrated By Mel Foster
• Whispersync for Voice-ready

The ultimate guide to relationships, influence and persuasion in 21st century business.

What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness?

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

• UNABRIDGED (9 hrs and 38 mins)
• By Mark Jeffery
• Narrated By Jim Meskemin
• Whispersync for Voice-ready

We live in budget-cutting times, and marketing budgets are among the first to get cut. Why? When non-marketing executives take a hard look at the numbers, they often can't see a tangible link between marketing and overall revenue. So if you're a marketer today, you're probably facing the need to do more with less, justify all investments, show results, and still beat the competition. The secret to this balancing act is having - and correctly using - the numbers.