![Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation | [Tim Brown]](http://ecx.images-amazon.com/images/I/516G37CUF0L._SL175_.jpg "Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation | [Tim Brown]")
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
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- Regular Price :$19.95Special Offer: Learn how to get this for $7.49 !
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Average Customer Rating
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LENGTH6 hrs and 52 mins
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RELEASE DATE10-14-11
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AUDIO FORMATS
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Program TypeAudiobook
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PUBLISHER
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Publisher's Summary
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.
This book introduces the idea of design thinking - the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, and a viable business strategy. In short, design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.
Design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply-chain management.
This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization's products or service to drive new alternatives for business and society.
©2009, 2011 Tim Brown (P)2011 HarperCollinsPublishers
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What Members Say
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"Starts strong, then becomes an Ideo advertisement"
The first couple chapters are quite informative and useful. It lays out design thinking in a clear way and goes through what it involves, how to use it properly and effectively, etc. However, after that the rest of the book is just a long list of different projects that Ideo has done and changes it's undergone. I've walked away knowing a whole lot about Ideo and decent amount about design thinking. Overall, a good book though it could have knocked off an hour or so of the case studies.
1 of 1 people found this review helpful -
"Summary of authors successes, no educational value"
What could have made this a 4 or 5-star listening experience for you?I wanted to learn about Design Thinking, not just about the authors accomplishments.
What was most disappointing about Tim Brown’s story?I didn't learn anything.
What three words best describe Tim Roberts’s performance?He is fine.
What character would you cut from Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation?The author.
Any additional comments?When I decided to learn more about Design Thinking, I was expecting a book that would educate me. Instead, this book is a summary of the author's company's accomplishments.If you are looking for any level of detail as to how it's done, forget this book.
0 of 0 people found this review helpful