The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives

This is a fascinating look at behavior. I use it to strengthen my classes in Psychology and Human Development. I would highly recommend it for anyone interested in human behavior and the brain.

I bought this book in a buying binge of what I like to call "Pop Psychology". I figured this would be another knock off of Malcolm Gladwell's books or Dan Ariely's books, but it wasn't. This fellow went fairly deep into similar subjects as the above mentioned authors, he leaned a bit more into the neurological side, but he did it in an interesting and original way. So, in my opinion you won't be wasting your money if you pick this book up and take a good listen.

The first third of the book was interesting and thought provoking. The rest of the book was very difficult to get through. In a book written to help people understand hidden biases it was impossible to overlook the authors obvious far left bias. This book is full unending gushing praise toward the 2008 Obama campaign and how the republicans use hidden racial bias to win elections. The authors personal distrust of the police along with the claim he received a speeding ticket because he was a person of color had me wondering if he had digested anything he wrote in the first third of the book. To top it off near the end of the book you are treated to an unbearable anti gun diatribe backed up by questionable facts cherry picked to make his preconceived argument.

I loved it! Intriguing, well-written, and well-researched.

I commend the effort he makes on this topic, but be warned the book is very partial. Entire chapters are devoted to the

An interesting start about the motivation of suicide terrorists and the hidden motivation that is in control. Interesting part about tests that reveal hidden biases.The author emphasizes that you can correlate the wearing of rain boots with the wearing of umbrellas, but that this does not mean wearing of rain boots causes you to wear an umbrella. So when he argues for gun control, he states that the correlation between gun owner ship and murders unequivocally proves that gun control saves lives. He claims that the day after you buy a gun, your risk of getting killed by a gun, increases 4 fold. He forgets that this correlation does not mean cause and effect. It could be that people who know they are in trouble eventually by a gun and are right they were in trouble and get killed. This does not mean the buying of the gun increases her risk. He also forgets that the way to control guns is... with guns. Laws always need to be backed up with violence against perpetrators. Furthermore jews were under gun control by the nazis before they were slaughtered by the millions. Maybe you should add the 200 million people that died by gvt guns last century, as victims of gun control. The author has no fear of tirannical government and no problem dissing the constitution to give the elites more power.

He also investigates why so many policemen and military kill themselves and claims this is because of availability of weapons. It could however also be that in order to take the job of rented killer, something had a loose wire before they chose to think that hitman was a respectable profession, causing later suicide.
The part about politics is terrible. At some point he defends Obama by saying he is a christian like you and me, later he defends evolution. Maybe one of those evolution christians. Then he claims Obama is someone he stands up for the little man. That must be when he sends the little man to war or steals his money to hand out military contracts or sends the TSA brown shi

Interesting research explained in an easy to understand manner. I recommend this book to anyone who believes that their decisions are based in logic.

This book started out really good, until you are about half way through the first portion, then it turns real negative, with the author explaining events like 9/11 or a brutal murder in great detail (as to make you relive the horror of the event) and then doesn't really explain how it is relevant to his overall theory or idea of "the hidden brain". It got to the point where I just had to shut it off and not listen to it any more - I would not purchase this book again and/or recommend it to friends or family..

The violence in this book was distasteful. There are so many examples the author could have used other than the one he picked, which was used to sensationalize for what seemed like a lack of talent or imagination.

a book without violent examples

the narrator was fine

the violent ones, especially when the guy beats the woman to her death with all the people watching.

Audio books with explicit violent content should have warnings. Violence is not the kind of thing one wants to introduce into a relaxed psyche falling asleep. It was so disturbing that I don't even want to hear the rest of the book. I'm just glad my 12-year-old didn't hear that part because we started listening to the book together as we usually do, but I listened ahead even though there were no indications it would suddenly get so violent.