Soundview Executive Book Summaries, January 2005

World Out of Balance by Paul A. Laudicina
Paul A. Laudicina, the managing director of A.T. Kearney's prestigious Business Policy Council, provides a practical framework for making sense of changes in the external environment and offers straightforward scenarios of how the future global business environment might evolve. His framework is based on what he has identified as five primary drivers of change - globalization, demographics, the new consumer, natural resources and the environment, and regulation and activism.

The Third Opinion by Dr. Saj-nicole A. Joni
In recent years, authority has given way to influence. In The Third Opinion, Dr. Saj-nicole A. Joni explores how this raising of the leadership bar has given way to an even greater challenge for leaders - determining to whom they can turn when experienced, trustworthy advice is required. Some leaders might turn to colleagues inside the organization for help; others might call upon a trusted adviser outside the company. There is, however, another opinion for which most people never ask: the third opinion - the unvarnished insight of a loyal and diverse inner circle of advisers, experts and mentors.

Becoming a Category of One by Joe Calloway
These days, so many companies strive to fit into a niche that they must elbow their way past a mass of competitors to do so. Why strive to be a leader in your category when you can create a different category and be the only one in it? Such are the lessons to be learned in Becoming a Category of One. By using consultant Joe Calloway's tips and advice, you can avoid being "commoditized" and differentiate yourself and your business from your competitors simply by shifting focus to your customers.

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