Meatball Sundae

Meatball Sundae is lots of obvious anecdotes about the fact that old school advertising is dead (duh) and has been for years. But Seth Godin still feels he is ultra upfront and hip. Yawn.

Why did he have to narrate it himself? Lots of interesting ideas about marketing on the Internet. Seth has lots of insights, but the narration was very distracting.

Godin manages to talk for four hours and say nothing. In the four hours that Godin listens to himself talk, he broaches trite anecdotes and makes it clear that he believes style trumps substance, as Godin apperantly has no use for any type of structure. He bounds from one half-coherent thought to another, like a pre-pubescent kid - laced up on sugar and a litre of Coffee - talking about what he thought of the newest installment of Hardy Boys vs. Predator. I have no doubt Godin has something to say, but in yet another installment of the Purple Cow, he tries once again to latch on to an irreverent theme instead of calling something as it is; a hoax.

Excellent, but repetitive

I thoroughly enjoyed this book, it is however a book that i need to listen to twice, there is so much information that it could be easy to miss something.

I've read a lot of theoretical metaphysical crap posing as business or marketing insight in my time. Godin ended that problem. Fun, irreverent, and smart as hell he has delivered real strategies I've practically implemented for myself and clients with breathtaking results.

Meatball Sundae explores the clashes caused when we try to apply old world techniques (pre-internet) to new world markets (post-internet). It's light on jargon and heavy on insider market knowledge that will give you an edge over those still wondering what all these changes mean and how they effect our work and lives.

En masse, it's prescient analysis of the forces changing our already changed marketing world. If you're serious about understanding how to communicate stories, ideas, and bottom line results in a web 2.? world then buy this book.

Then go back and buy every other book Seth has written. All Marketers are Liars is the best in my opinion followed by Purple Cow, Meatball, & Permission Marketing.