![Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing | [Roger Dooley]](http://ecx.images-amazon.com/images/I/416q2yZ+gAL._SL175_.jpg "Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing | [Roger Dooley]")
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
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- Regular Price :$19.95Special Offer: Learn how to get this for $7.49 !
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Average Customer Rating
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LENGTH7 hrs and 14 mins
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RELEASE DATE07-31-12
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AUDIO FORMATS
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Program TypeAudiobook
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PUBLISHER
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Publisher's Summary
Practical techniques for applying neuroscience and behavior research to attract new customers.
Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups.
- Discover ways for brands and products to form emotional bonds with customers
- Find ideas for small businesses and non-profits
Download the accompanying reference guide.
©2012 Roger Dooley (P)2012 Audible, Inc.
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What Members Say
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"The Best Practical Guide to Neuromarketing"
Would you listen to Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing again? Why?As someone who has read a lot of books on neuroscience, behavioral economics and how our minds affect our behaviors, I thoroughly enjoyed Brainfluence for its ability to bring the best of the entire industry to a book of 100 tips.
By no means will one learn all about neuromarketing by reading Brainfluence, but you'll certainly receive a great primer, be exposed to some of the most fascinating studies in the industry, and be presented with dozens of additional authors, studies and books for future reference.
As a marketer, I've been using Brainfluence as a cook book full of ideas for our A/B testing program. Great book - highly recommended.
Who was your favorite character and why?N/A - this is a business book
Which character – as performed by Mark Ashby – was your favorite?N/A - this is a business book
Was there a moment in the book that particularly moved you?Each of the 100 chapters provided an actionable insight.
2 of 2 people found this review helpful -
"Great book, learn the 'why' behind marketing"
Would you listen to Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing again? Why?Yes, there is lots of value and it's presented in nice chunks to listen to again and again.
What did you like best about this story?Very easy listen, short presentations on marketing tips we've heard before but presented in a way that makes them easy to learn and remember.
Any additional comments?Download the table of contents by downloading the Kindle sample. 100 tips is a lot, and you can see what you've heard.
0 of 0 people found this review helpful -
"Understanding how to market to the human mind"
Where does Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing rank among all the audiobooks you’ve listened to so far?This was a great book that helps the reader understand how people come to decisions. I thought, wrongly, that we make our decisions analytically. What this author reveals is that very few decisions are actually driven by our analytic side. What drives our decisions is our subconsciousness which is primarily influenced by our emotions. If we can understand this then we can be way ahead in dealing with people. Lots of case studies are sited. I found this to be very interesting. Worth the read.
0 of 0 people found this review helpful