One Click: Jeff Bezos and the Rise of Amazon.com

I love Amazon, so I was interested in giving this book a shot, despite some of the unfavorable reviews. While it doesn't hold a candle to the official Steve Jobs biography, "One Click" is an interesting and entertaining listen.

As many have correctly pointed out, the author failed to examine the success of Amazon Prime. However, the Kindle, the Zappos takeover and many other topics are discussed in sufficient detail. The Steve Jobs book did an excellent job of detailing Jobs's upbringing and what influenced his personality and leadership style. This book does that for Jeff Bezos, but without the same depth. And the reader must keep in mind that almost all of the research and quotes in the book came from secondary research.

I've never listened to this narrator before, but he has a pleasant voice and did a fine job.

Despite it's shortcomings, I recommend that those fascinated by Jeff Bezos and Amazon check this out. It's a quick, easy listen that will, more than likely, provide a deeper understanding of how Jeff Bezos and Amazon work.

My favorite takeaways from "One Click" were hearing the back story to how Amazon.com humble beginnings with tables made out of old doors and Jeff Bezos's decision tools the "Deal Flow Chart" and his "Regret Minimization Framework".

There were some funny insight into boot strapping a start up where everyone in the company had to pitch in to repack shipments from distributors, readdress and ship packages to customers until 2:00-3:00 AM. Early on Amazon did not even have packing tables so the employees ended up packing books kneeling on the cement floor for hours. After packing for several hours Jeff Bezos turned to an employee and suggested they get knee pads soon and the employee with a look of shock an horror responded why don't we just buy some tables which seemed to be the most amazing idea Jeff Bezos had ever herd.

After listening to One Click I am amazed at how much money Amazon spent trying to "Get Big Fast" and how that strategy would have bankrupted the company several times over if it were not for the free flowing investment during the .com boom and investors disregard for traditional valuations and earnings reports. Amazon.com lost almost 2,000,000,000 and went almost a decade before ever turning a profit.

My favorite takeaways from "One Click" were hearing the back story to how Amazon.com humble beginnings with tables made out of old doors and Jeff Bezos's decision tools the "Deal Flow Chart" and his "Regret Minimization Framework".

A very cursory telling of the otherwise fascinating story of Amazon and its founder (Bezos). It just doesn't reveal much and seems weak.

If your really into Amazon, check this book out. It has lost of information. However, if you aren't...it's kind of boring. The book didn't have enough interesting anecdotes to really hold my attention. It probably doesn't help that I'd just read "Steve Jobs" (which I can't shut up about). This story is pretty vanilla...which is a shame because I'm sure there's all sorts of tantalizing stories to be told about such a wildly successful company.

Have not read the print version

Steve Jobs biography, because it was also an inspiring story of a visionary by content. Of course, Steve Jobs biography was way more detailed and longer, and better written - the story was complete

Yes

Pretty good audiobook. The very ending seemed a bit "rushed" though - maybe because Amazon is a living and expanding company still, but the ending seemed more like stating facts without pulling the story together.

Gives me a complete view of how Jeff Bezos start Amazon and his philosophy of running the business. It amazed me how smart and forward thinking he is. This is a eye opener.

The Audio book was narrated nicely. The content of the book is excellent. I highly recommend anyone who is interested in E commerce to read this book

I would recommend this since it is the best history of Amazon I have found. Seems written by an outsider who only got a glimpse of the secrets of the company but a decent top level summary

The description of Bezos trying to cultivate an image of thrift for the company stood out. Especially an example of them buying

Jeff Bezos my far...interesting guy

Really thought the writers use of similies was terrible. They really stood out poorly.

I enjoyed the book, it was a good overall summary of Amazon since the start.

I was hoping for more insight and detail regarding the company.

I enjoyed the book, it was a good overall summary of Amazon since the start.

I was hoping for more insight and detail regarding the company.

Well detailed history of Jeff Bezos and the company he built, with a clear sense that it ain't over yet. Even with 20/20 hindsight, I think few people saw the power of the web in the way Bezos did.