Groundswell - Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink: 30 Minute Expert Series

• UNABRIDGED (1 hr and 5 mins)
• By 30 Minute Expert Series
• Narrated By Kevin Pierce
• Whispersync for Voice-ready

Everyone is in sales.

One in nine Americans work in sales according to the U.S. Bureau of Labor Statistics. And according to Daniel H. Pink, best-selling author of To Sell Is Human, so do the other eight.

Become a more effective mover, and comprehend the key ideas behind To Sell Is Human in a fraction of the time....

Open Leadership: How Social Technology Can Transform the Way You Lead

• UNABRIDGED (9 hrs and 51 mins)
• By Charlene Li
• Narrated By Sean Pratt

"Be Open, Be Transparent, Be Authentic" are the current leadership mantras - but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm.

Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy

• UNABRIDGED (5 hrs and 28 mins)
• By Vanessa Fox
• Narrated By Don Hagen

In the age of Google, your customers are searching. Will they find you? In today’s searching world, customers turn to online search engines first. Yet many companies simply don’t realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped.

The Impact Equation: Are You Making Things Happen or Just Making Noise?

• UNABRIDGED (6 hrs and 41 mins)
• By Chris Brogan, Julien Smith
• Narrated By Chris Brogan, Julien Smith
• Whispersync for Voice-ready

Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of fol­lowers.

Socialnomics: How Social Media Transforms the Way We Live and Do Business

• UNABRIDGED (8 hrs and 19 mins)
• By Erik Qualman
• Narrated By Nick Sullivan

Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.