"I'm not a businessman. I'm a business, man."
Some people think Jay-Z is just another rapper. Others see him as just another celebrity/mega-star. The reality is, no matter what you think Jay-Z is, he is first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle. You can wake up to the local radio station playing Jay-Z's latest hit, spritz yourself with his 9IX cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S. Carter sneakers, catch a Nets basketball game in the afternoon, and grab dinner at The Spotted Pig before heading to an evening performance of the Jay-Z-backed Broadway musical Fela! and a nightcap at his 40/40 Club. He'll profit at every turn of your day.
But despite Jay-Z's success, there are still many Americans whose impressions of him are foggy, outdated, or downright incorrect. Surprisingly to many, he honed his business philosophy not at a fancy B school but on the streets of Brooklyn, New York, and beyond as a drug dealer in the 1980s.
Empire State of Mind tells the story behind Jay-Z's rise to the top as told by the people who lived it with him. This audiobook explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world. He also includes new information on Jay-Z's various business dealings, such as:
Jay-Z's tale is compelling, not just because of his celebrity, but because it embodies the rags-to-riches American dream and is a model for any entrepreneur looking to build a commercial empire.
©2011 Zack O'Malley Greenburg (P)2011 Gildan Media Corp
"[A] fascinating, well-done biography of one of the most extraordinary entrepreneurs of our era." (Steve Forbes)
Traveler. Artist. Dreamer.
Fascinating story about Jay-Z's business approach. He truly has a 360 degree mentality, meaning that he incorporates his friends with his business with his interests with his home life and then capitalizes on it all. It tells you how Jay-Z intertwined all the important things in his life and still made crazy amounts of money.
I am a solo truck driver in the U.S. and I LOVE to listen, learn and go on adventures with audiobooks while I drive! :)
I listened without knowing anything about him except that he is a famous rapper and it seemed like he was respected. This book outlines his business mind and how he has used it over the years to be #1 in everything he does. Even his music is only a means to an end to be #1 in his venture to rise to the top of the business world. Unfortunately his story seemed to be without heart and the people that talk about him describe him as wanting nothing more than money and power. I need to do more research if I am to understand him as a human being. Still, it is and interesting book to listen to because you learn about the world of hip hop music and it's culture via his journey in helping to shape it!!!
My goal is to complete 24 books this year.
Captivating, Interesting and Brilliance of mega proportions.
This is a great story about a former drug dealer who has become a multimillionaire and is married to one of the most beautiful,talented, megastar, and wealthiest women in the world - Beyouce. I really appreciated learning from the authors perspective on Jay-Z and his business and marketing acumen. Jay-Z is a marketing genius and I really appreciate that he did not participate in giving away free information for this book because he would not benefit from it financially. Makes sense. Now my question is how do I apply the principals that made Jay-Z millions? I respect Jay-Z and rap so much more because it has become mainstream. It is not a black thing, a white thing, or a purple thing is is a young thing with International flavor. A nice read, opps, I mean a really nice listen.
Readers are leaders. Who would pass up the opportunity to learn something every day?
A push to really be a great business woman.
Hearing about what exactly happened to the Jay-Z jeep.
No, thank you. He messed up several names and words, and it would throw me off each and every time.
Learning about how he was able to score so many business ventures, including one I didn't know about (his street basketball team).
Yes, It confirmed what I had already believed about the guy.
When dame and jay was in the elevator at the same time. Dame realized j was on a different level then.
The man behind the name
Thought the writer made to long of a read about the whole whine conspiracy.
This audio book is pretty thorough and gives a great insight to Jay-Z
Leaning about his marketing tactics was fantastic.
Building an Empire State of Mind
Easy to listen to. Great quality. This is an in-depth look at the man behind the music.
I would listen to
Jay-Z was my favorite character. I selected this audio book because I wanted to know more about him.... as an individual and businessman.
Man-to-man talk with his father.
Yes... I wanted to listen to this book all in one sitting.
I admire Jay-Z and wish all the best to him and his family.
I enjoyed this story. There is a lot of behind the scenes stuff that I didn't know. It was helpful to listen to the audio book after seeing the artist preform live. I have a better appreciation for his talent and business acumen.
It was hard for me to keep listening to the boring narrator to tell the story. It didnt make sense becuase he was to "bland"
Jay-Z has a great interesting story to be told...but this was like eating something delicious while having a bad cold. Learned a little but it was no "Decoded"
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