©1994 Peter Mehlman and Mel Helitzer; (P)2004 Writer's AudioShop
I began listening to this book thinking it was about how to write "selling humor" in the context of "sales copy with humour injected"... I was wrong - It's very much a book aimed at comedians or comedy writers who want to sell their comedy writing.
If you are in that field, then this audio does provide some good advice, and includes an engaging (but not overly educational) except from a live presentation from a Seinfield writer, which I enjoyed.
If you are wanting to learn how to write sales copy which includes humour, this is NOT that book.
I enjoyed the academic look at humor. There's some really interesting stuff in there.
The casual sexism, racism, and homophobia when it comes to humor. The talks are from the 80s, and delight in telling people that "fruit" is now a synonym for homosexual and "women and prudes don't like too many sex jokes."
The Seinfeld stories.
Made me realize that approaching humor academically won't work in my writing.
Overall I was disappointed in this.
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