Buy-ology: How Everything We Believe About Why We Buy Is Wrong

I have never written a review before but as I saw this book on sale again I thought I would advise people to save their money. I barely got through the book, but persisted. In short the book takes some old research, mixes it in with the writers own theory driven 'research', and ends up being a book that seems designed to pat his ego and potentially generate business for himself. It's narcissistic and dull!

This is an interesting book about how scanning the brain with MRI and such can reveal much about how fear, desire, and reward centers of the brain work to determine if we a likely to want to "BUY" a product, service, etc.

I found the book interesting at the start where the promise of understanding is first proposed. However, toward the middle of the book, I was beginning to wonder whether the book itself was not just marketing hype of a product which was the author himself.

In the end I was glad I did listen to the whole thing to the end, as the author was able to point out some interesting findings with regard to how the brain works, and how new ways of measuring sample customer response are likely to review population response and the reason for the population response.

Buy-ology is a fascinating study of why we buy, and how that differs from why we think we buy. The book is filled with examples and study results, but is never dry or difficult to understand.

I found myself excitedly relating parts of this book to marketing colleagues, which is always a good sign. I look forward to future releases by Lindstrom.

This book is perfect for anyone who needs to convince someone to buy what they want to sell, whether ideas or cars.

I really don't know

The results of brain scans are incredible, almost unbelievable

Listen the book, just it