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Scientific Advertising | [Claude C. Hopkins]
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Scientific Advertising

  • UNABRIDGED
  • by Claude C. Hopkins
  • Narrated by Core Media Productions

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  • Regular Price :$25.90
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  • Average Customer Rating
  • Overall
    (25)
    Performance
    (12)
    Story
    (11)
 
  • LENGTH
    2 hrs and 2 mins
  • RELEASE DATE
    01-01-07
  • AUDIO FORMATS
    About Audio Formats
    2 3 4 Enhanced Audio
 

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Publisher's Summary

Scientific Advertising was written by Claude C. Hopkins in 1923 and has been cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.

Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level, while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".

©1923 Public Domain; (P)2007 Internet Business Ideas Inc.

What Members Say

Average Customer Rating

3.8 (25 ratings)
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Overall
3.5 (11 ratings)
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Story
3.7 (12 ratings)
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Performance
  •  
    Xin 10-01-12
    Xin 10-01-12
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    69
    1
    FOLLOWERS
    FOLLOWING
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    Overall
    Performance
    Story
    "So empty book with tons of beautiful words"

    I listened till the end and got almost nothing useful, for example, the author said:
    We need training, we need good tools.

    I would ask: what training? what tools? The book is so empty! so vague!
    It's like a politician saying: We need to save our country!
    But How?

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    1 of 2 people found this review helpful
    • Showing: 1-1 of 1 results

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