Now, Kotter and co-author Dan S. Cohen delve deeper into the subject of change to get to the heart of how change actually happens. Through compelling, real-life stories from people in the trenches, in all kinds of organizations, the authors attack the fundamental problem that underlies every major transformation: How do you go beyond simply getting your message across to truly changing people's behavior?
Based on interviews within over 100 organizations in the midst of large-scale change, The Heart of Change delivers the simple yet provocative answer to this question, forever altering the way organizations and individuals approach change. While most companies believe change happens by making people think differently, Kotter and Cohen say the key lies in making them feel differently. They introduce a new dynamic - "see-feel-change" - that fuels action by showing people potent reasons for change that spark their emotions.
Organized around the revolutionary eight-step change process introduced in Leading Change, this story-driven book shows how the best change leaders use not just reports or analysis, but gloves, video cameras, airplanes, office design, and other concrete elements to impel people toward positive action. The authors reveal how this appeal to the heart - over the mind - motivates people to overcome even daunting obstacles to change and produce breathtaking results.
For individuals in every walk of life and companies in every stage of change, this compact, no-nonsense book captures the heart - and the how - of successful change.
©2002 John P. Kotter and Deliotte Consulting LLC; (P)2008 Macmillan Audio
"Kotter and Cohen demonstrate the critical difference that focus, faith, leadership, commitment and creativity make in winning employees' hearts, offering good stories that truly apply to each topic." (Publishers Weekly)
I was really looking forward to hearing Kotter's latest offering and was not disappointed. The first hand case studies were illuminating and inspiring, it's a shame therefore that different voices were not employed in telling them. I found the use of only one narrator spoilt the impact of the content, I found myself nodding off now and then and/or having to rewind to ensure the point being made stayed with me.
sports announcer, cyclist, enjoys to travel and the outdoors.
A good book that will help you understand how to affect change in an organization. For class I had to read this book and it did a very good job of breaking down all the stages of creating change. It is a good book for any manager to read. It will help you understand how things work or dont work.
I really enjoyed the content of this book, but would have enjoyed it much better with different narration. It's not bad, it's just not right for this book.
Still the information is very good and illustrates the differing methods used in varying situations to effect change.
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