Multinationals will change life in big emerging markets dramatically. The opposite is also true. Two professors from the University of Michigan explain. They'll explore the business model for the emerging middle class, the effectiveness between local and expatriate leadership, the value of presenting "one face," and other issues pertaining to multinational corporations. This article, which originally appeared in the July-August 1998 Harvard Business Review
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©1998 by the President and Fellows of Harvard College, All Rights Reserved; (P)1998 Audible Inc.