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What Is Strategy? | [Michael E. Porter (C. Roland Christensen Professor of Business Administration, Harvard Business School)]
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What Is Strategy?

  • by Michael E. Porter (C. Roland Christensen Professor of Business Administration , Harvard Business School)
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  • Regular Price :$2.95

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  • LENGTH
    56 mins
  • RELEASE DATE
    11-01-96
  • AUDIO FORMATS
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    2 3 4 Enhanced Audio
 

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Publisher's Summary

Operational effectiveness and strategy are both essential, says this article from Harvard Business Review, to compete in today's market. At the same time, explains author Michael E. Porter of Harvard Business School, they work in different ways. He provides examples of companies that have good operational effectiveness but little strategy (such as the majority of Japanese organizations) and explains why companies with effective strategies will always take the lead. He then explains the essentials of strategy, such as strategic fit and sustainability. This article originally appeared in print in the November-December 1996 Harvard Business Review and is now available in audio format exclusively through Audible.

Want to sharpen your leadership skills with previous editions of the Harvard Management Update? You can find past issues from 1997 to the present by clicking on matching edition under periodicals.

©1996 by the President and Fellows of Harvard College, All Rights Reserved; (P)1997 Audible Inc.

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3.9 (101 ratings)
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4.1 (24 ratings)
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Performance
  •  
    Matthew Washington, DC, USA 02-21-04
    Matthew Washington, DC, USA 02-21-04
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    "Excellent"

    As someone who hears the word "strategy" thrown around a lot, this was a refreshingly explicit.

    2 of 2 people found this review helpful
  •  
    David NASHVILLE, TN, United States 05-30-12
    David NASHVILLE, TN, United States 05-30-12
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    "Should be titled What is Positional Strategy?"

    I enjoyed this one and have recommended to the rest of the management team. It isn't as generic as the title sounds, it is much more aligned with positional strategy.

    1 of 1 people found this review helpful
  •  
    Pramatha SecunderabadIndia 09-17-04
    Pramatha SecunderabadIndia 09-17-04
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    "A must-listen for B-school students"

    It is extremely important that businesses understand this key term "strategy". A must-listen for students at B-school...wish I had done so.
    ...definitely worth collecting and referring to many more times.

    1 of 1 people found this review helpful
  •  
    Aaron BUFFALO, NY, United States 03-09-12
    Aaron BUFFALO, NY, United States 03-09-12 Member Since 2011

    Toy and Software Producer

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    "Good summary of Strategy. Horrible reading"
    Would you say that listening to this book was time well-spent? Why or why not?

    Good information, but would probably get a lot more if there was a decent narrator.


    What didn’t you like about the narrator’s performance?

    Narrator delivered a staccato performance. It felt like he was reading it for the first time and had no intonation. Even being familiar with Porter's concepts, it was hard to follow. A meaningful pause or emphasis on a word or phrase would have helped a lot.


    What did you take away from What Is Strategy? that you can apply to your work?

    Operational efficiency is a race to the bottom. Strategy is a set of activities that fit with your positioning. Managers need to make trade-offs to follow their strategy. The biggest decisions are choosing what not to do.


    0 of 0 people found this review helpful
  •  
    Adam Tal Ibragg, Malta 11-06-11
    Adam Tal Ibragg, Malta 11-06-11
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    "Essential Listening"

    For anyone studying business or for decision makers in organisations looking to get out of the "Me Too" business as usual mindset a solid understanding of Strategy is essential. Porter's influential article, using clearly described case studies, illustrates what it means to utlilise Strategy to create and sustain competitive advantages over your competition.

    0 of 0 people found this review helpful
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