We Are All Weird: The Myth of Mass and the End of Compliance

I am a big fan of Seth Godin but there is nothing new here. I recommend reading Purple Cow and Lynch Pin and skipping this book

Listen to the preview and save your money. His idea is that mass market is over; small "tribes" will dictate products. Actually, I don't even think that is true, and there is little to back up his statements other than his idea (wish). And then he says that same idea for over two hours. I'm getting tired of this author who has little substance yet says it authoritatively over and over.

Advertising professionals, students with Marketing Majors in college, entrepreneurs.

Possibly

This book would be valuable for people in the advertisong and marketing fields. It tries to make a dry subject (to me) funny. People who are interested in the subject, would likely be delighted.

From the description, I thought this was more of a social commentary. It didn't really describe the focus as being marketing to customers. I listened to a good portion of the book because the narrator / author's voice is soothing and I was uninterested enough in the subject for it to be background noise while I did work that I didn't want interrupted by a more interesting (to me) book.

At this very moment, most of marketers are starting to understand what Geoffrey Moore said 30 years ago in his Crossing the Chasm book. But in other hand it's funny to see that no one came out with a valid evolution of Geoffrey's "product adoption bell curve" concept.I really expect that we don't need another 30 years to understand the concepts presented in this book, which show a new picture of our society and brings a brand new opportunity for everyone.

Seth Godin is one of the most interesting and insightful writers on our new economy. His thoughts on marketing in this new - non traditional - wired and connected world help make his readers look at things in a different light. I think the biggest draw in all of his books is that he provides no "blue print" or "10 quick steps to success" - what he does do is tell you wonderful stories from the trenches, what is going on out there, and what seems to be working. It is from these stories that I find my "ah ha" moments. This was the first audio book I purchased and listened to - what a great way to experience books! I will be downloading more in the future.

Maintains continuity from previous books.

His beliefs and passions can be heard in his voice, the experience wouldn't be the same for me if anyone else were to narrate.

So much of what Godin says resonates with me that I also subscribe to his blog.

Seth Godin is the Picasso of our times, a true artist. This short story is among his best for breaking convention. Mass is out and tribes are in. The question is--how long will it take for the Fortune 100 to get this new world? Does it even matter if they don't? I see it as great opportunity for entrepreneurs like me.

I hope Seth's next book will be more about the "now what?" and how to actually find what's weird about each of us and harness the gold in it.

This is such an awesome audio book. Love it. Listened to it several times and it has given me so many great ideas.