Getting Naked: A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty

Don’t let this title fool you! This book isn’t about taking your clothes off nor is it only for someone who has clients. This book is useful to anyone with ongoing relationships with customers and clients. The idea of “getting naked” is about overcoming your fears of vulnerability. Lencioni describes the three fears as 1) fear of losing the business, 2) fear of being embarrassed, and 3) fear of feeling inferior to your clients. These fears make it difficult to be transparent and collaborative with clients and ultimately interfere with a healthy relationship. In typical Lencioni style, the information unfolds through the telling of a story.

Like all of his books it is an easy read.

A reminder that thrilling customers is not about glitz and glitter but being real with them.

This is one of the best business books I have read. Written and read very well.

If there were such a thing as comfort food that's good for you, that would be the closest analogy to reading a Lencioni business fable. Goes down smooth and leaves you satisfied. Just like all his books, the narrative is engaging and packed with great lessons. I would rank this book right up there with "Death by Meeting" and "Silos" as my favorite Lencioni titles, although every one of his books is a quality work.

Well written, compelling, and instructive.

The value of one's integrity in consulting engagements - and an insightful description of human nature that threatens its delivery.

I found it inspiring.

Yes, for those interested in challenging the status quo way of doing consulting work and business development.

Once again, the simplicity and delivery of the message

Havent read anything comparable to what Lencioni dellivers in this book

Not necessarily, it is that I prefer to listen to books like these, and when they are this good, I then go and buy the book anyway

I really like Patrick Lencioni's way of getting his point across...through a story. You definitely will remember his point. The book is effective at hitting home the need for transparency and authenticity in business dealings. It will spark internal discussion as I'm not sure how all points will really work in the real world, but I definitely recommend it.

I am guessing it is. The story is easy to listen to and apply. If you are in a car on long drives the story has time to take shape.

It is totally counter-intuitive that these people would start consulting rather than selling. The girl in the first part of the story was the consultant that I strived to become. What a change in the level of trust people feel! It is all about trust and vulnerability.

Tell the kind truth. You will need to hear the story to find out why. In 2 years my sales tripled from 1.5 million a year to over 4. I seldom bid jobs anymore. I negotiate. It is life changing.Thanks for teaching me how to fish.

The principles in the book were presented well. I would have enjoyed it more if the author used his own real world examples instead of the fictional story.

After reading the reviews I knew Dan's performance was solid and I wasn't let down. I would look for more books read by him.

I am happy with the purchase and will utilize the principles in the book. I would recommend this book to friends and colleagues.