Andrei Hagiu, an associate professor in the strategy unit at Harvard Business School, and Julian Wright, a professor of economics at National University of Singapore, writes about how structuring your business as a marketplace may seem attractive, but it’s often a recipe for failure.
This article was first published in the March 2013 issue of Harvard Business Review.
©2013 by the President and Fellows of Harvard College, All Rights Reserved (P)2013 Audible Inc.
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