Over a decade ago came the Hypnotic Salesman: seven key principles of subliminal communication that teach anyone to sell directly to the subconscious, bypassing the part of the mind responsible for judging and evaluating. Originally designed to give the sales executives of a major national commercial radio group the edge over their competitors, twelve years later the Hypnotic Salesman II drills down on the seven most powerful sales persuasion techniques in the world today.
The secrets in this book will explode your closure rates, smash your targets and give you valuable insight into human motivation and persuasion. Craig Beck will explain each principle in detail and then show you how if you follow it directly with another you will create an unbreakable chain of events. Willpower and even a stubborn personality are no defence against these amazing but easy-to-learn techniques. What you will discover in this book will potentially change and improve your interaction with everyone in your life. Not just with sales prospects but with your friends, family, and partners too. People have used these techniques to blast their targets, improve their careers, understand their children better, and even find and attract the man or woman of their dreams.
©2012 Viral Success Ltd (P)2012 Viral Success Ltd
I would recommend it to anyone in sales. Unlike many other sales books, it gives you to the point techniques which you can instantly implement into your pitch. Craig Beck keeps it interesting with his enthusiasm and sometimes anecdotal approach to each persuasion technique he teaches.
not unless you are or want to be a car salesman
No, I would not. No at all what the book touts. If you want to be a great car salesman then I all mean buy this book. It will fill you with tricks and deception, but no real solid sales techniques. I question if Craig as any sales background at all.
He does present the story quite well. He is a joy to listen to.
Yes, ask for a refund
do yourself a favor. DON'T waste your money or your credits on this book.
I love how he communicated on my level. He spoke about things that I would understand.
My favorite character is Craig Beck because he is entertaining and informative.
Craig Beck's accent enhanced the story. Many non-British people, like myself, are drawn to British accents.
I only laughed at one joke that he made at the end. It was really funny.
I just finished listening to the book, and now I'm looking forward to applying it to my job where sales is key. I am looking forward to the better success rate with my work.
Yes I like the audio because I do not read books. Enjoy listening much better. Craig puts expression where it needs to be. I really enjoy listening to him!
This book has improved my conversations and sales. It has shown me how to properly establish comfort and trust within the prospect. I teach dance but always had a problem speaking with customers. Not anymore, Thank you Craig.
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