Digital Wars starts in 1998, when the Internet and computing business was about to be upended - by an antitrust case, a tiny start-up and a former giant rebuilding it. Charles Arthur here examines the differing strategies of the three best-known tech companies in their battle to win control of the exploding network connecting the world. Microsoft was a giant - soon to become the highest-valued company in the world - while Apple was a minnow and Google just a start-up. By February 2012, Apple was worth more than both Microsoft and Google combined. Through the voices of former and current staff, Arthur looks at the tumultuous battle between the three companies and what their various successes meant for us.
©2012 Charles Arthur (P)2013 Audible Ltd
Just one, Insightful
It's relevant to what is going on in the battle for the internet. It's interesting to me as someone that works in tech and really joins a lot of the dots as to how we got where we are. It recounts so many junctions in tech history and how things could be different.
Well worth the money.
Report Inappropriate Content