How do organizations manage social media effectively?
Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business.
The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social-media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to:
Get the most out of your social-media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
©2011 Accenture, LLP (P)2012 Audible, Inc.
Keep a book ...or ten...with you. You'll never be alone.
This is not a 'handbook' on social media, it is a collection of essays and reports done over the past few years by several different authors explaining the rise and importance of social media for business. Lots of statistics on who is using social media and growth trends over the past few years. But with the speed at which social media moves, the information is largely out of date going into 2013.
At then end of the book, you are really no further ahead then when you started .... unless you were unsure if social media is catching on.
Say something about yourself!
Yes, very detailed info about Sicial Media management
How it strategically fit into business
No, too much info
It would be great if this book can be updated and an eg 2013 edition published as Social media change constantly
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