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Platform: Get Noticed in a Noisy World | [Michael Hyatt]
Play Platform: Get Noticed in a Noisy World

Platform: Get Noticed in a Noisy World

  • UNABRIDGED
  • by Michael Hyatt
  • Narrated by Michael Hyatt
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  • Regular Price :$17.49

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What's Trending in Business:

  • Average Customer Rating
  • Overall
    (88)
    Performance
    (77)
    Story
    (77)
 
  • LENGTH
    5 hrs and 13 mins
  • RELEASE DATE
    05-01-12
  • AUDIO FORMATS
    About Audio Formats
    2 3 4 Enhanced Audio
 

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Publisher's Summary

In Platform, Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.

Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.

In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key is to build a platform. It has never been easier, less expensive, or more possible than right now.

The book includes:

  • Proven strategies,
  • Easy-to-replicate formulas, and
  • Practical tips.

Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed - and win big! - in an increasingly noisy world.

©2012 Thomas Nelson, Inc. (P)2012 Thomas Nelson, Inc.

What Members Say

Average Customer Rating

4.2 (88 ratings)
5 star
 (42)
4 star
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3 star
 (16)
2 star
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Overall
4.1 (77 ratings)
5 star
 (35)
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3 star
 (13)
2 star
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1 star
 (4)
Story
4.1 (77 ratings)
5 star
 (35)
4 star
 (20)
3 star
 (17)
2 star
 (2)
1 star
 (3)
Performance
  •  
    Abraham LOS ANGELES, CA, United States 06-18-12
    Abraham LOS ANGELES, CA, United States 06-18-12 Member Since 2012

    AbeHS

    HELPFUL VOTES
    10
    ratings
    REVIEWS
    1
    1
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    Overall
    Performance
    Story
    "Lots of Quality Info, Not-So-Great Voice Over"
    Would you recommend this book to a friend? Why or why not?

    I'd recommend PLATFORM, but not in audiobook form. So much of the content would be better as reference. (ex. If I want to read about one specific related to maintaining a blog, I'd look it up in the glossary.) As an audiobook, it's kind of a mess. Hyatt's a more than credible source and a quality author, but he should have hired someone else to do the voice-over. He sounds like a nice guy, but his voice gets irritating after a while and makes the production feel cheap. The info contained in the book is far from cheap, so it's unfortunate. This is the case of a great writer/director also needing to act in his own movie, and the movie suffering for it...so to speak.


    How could the performance have been better?

    Different Voice-Over Talent, content chapters broken up by specific names for sections


    Who do you think would benefit most from listening to Platform?

    Anyone looking to establish a web presence and expand their brand.


    Any additional comments?

    Re-record this with Dylan Baker's voice (see: "Steve Jobs" audiobook) and break up the content even more with specific names for sections, include a .pdf glossary, and this would be excellent. Otherwise, it's a mostly-lazy audio translation of an otherwise good book.

    10 of 10 people found this review helpful
  •  
    Kian Ameli California USA 11-08-12
    Kian Ameli California USA 11-08-12 Member Since 2009
    HELPFUL VOTES
    6
    ratings
    REVIEWS
    46
    5
    FOLLOWERS
    FOLLOWING
    0
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    Overall
    Performance
    Story
    "Expect to Take Notes"
    Would you recommend this audiobook to a friend? If so, why?

    Yes, there's a lot of goo information Hyatt points out that is very useful in building your presence in the on-line world. Some of it is basic, but most of us don't do it, and some of it is knew and we should start doing it.


    What did you like best about this story?

    Hyatt is good at making things practical and putting things into a useful context


    Any additional comments?

    There are too many on-line gurus around these days, and Hyatt's book helps those who actually know what they're doing stand out from the charlatans.

    1 of 1 people found this review helpful
  •  
    Laura TROY, MI, United States 10-08-12
    Laura TROY, MI, United States 10-08-12 Member Since 2011
    HELPFUL VOTES
    1
    ratings
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    1
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    "Excellent tips"
    What made the experience of listening to Platform the most enjoyable?

    Michael Hyatt shares useful tips that I have already put into action and I'm not even completely finished.


    Any additional comments?

    This book is written as a reference book so I'm still planning to buy a physical copy to read and refer to in the future. I'll probably listen again in the future as well.

    1 of 1 people found this review helpful
  •  
    Tammy Maricopa, AZ, United States 08-05-12
    Tammy Maricopa, AZ, United States 08-05-12 Member Since 2009
    HELPFUL VOTES
    4
    ratings
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    "A must read!"

    This audiobook is fantastic. Mr Hyatt generates tons of great ideas for you to get your name out there as well as the pros and cons of each. He shares from his successes and failures. He really got my mind going.

    I loved it so much, I just downloaded the book as well so I can refer to it as I build my "platform". Tons of ideas. You will not be disappointed.

    1 of 1 people found this review helpful
  •  
    Jason CARROLLTON, TX, United States 07-30-12
    Jason CARROLLTON, TX, United States 07-30-12 Member Since 2011
    HELPFUL VOTES
    1
    ratings
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    8
    1
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    "great content"
    Would you recommend this audiobook to a friend? If so, why?

    I would certainly recommend this audiobook to anyone looking to build their personal brand. Some great how-to steps in here.


    What did you like best about this story?

    I liked having a lot of detailed steps to building a platform.


    Did the narration match the pace of the story?

    I wasn't thrilled about the narration - the author doing it himself. I understand why he did, though. In a book all about building your own brand and putting yourself out in the world, he kind of had to narrate it himself or risk inauthenticity. (is that a word?)


    Was this a book you wanted to listen to all in one sitting?

    Yes, though I didn't.


    1 of 1 people found this review helpful
  •  
    Barbara WESTFIELD, NJ, United States 06-28-12
    Barbara WESTFIELD, NJ, United States 06-28-12
    HELPFUL VOTES
    7
    ratings
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    6
    6
    FOLLOWERS
    FOLLOWING
    4
    0
    Overall
    Performance
    Story
    "Except for the beginning"
    What made the experience of listening to Platform the most enjoyable?

    This is a great book once you get by the introduction. Very practical ideas, lots of details on getting started and improving your social reach.


    What other book might you compare Platform to and why?

    Inbound Marketing, Connected Culture


    1 of 1 people found this review helpful
  •  
    Jay Lumberton, TX, United States 03-18-13
    Jay Lumberton, TX, United States 03-18-13 Member Since 2012
    ratings
    REVIEWS
    4
    1
    Overall
    Performance
    Story
    "Golden nuggets sprinkled throughout"
    What made the experience of listening to Platform the most enjoyable?

    Michael Hyatt does a great job of breaking down into logical, sequential steps, exactly what it takes to develop and maintain an effective platform. There is so much valuable information in this book!


    What did you like best about this story?

    Read by the author. Captivates your attention.


    Have you listened to any of Michael Hyatt’s other performances before? How does this one compare?

    No. This was my first listen.


    Was there a moment in the book that particularly moved you?

    The book itself is not a novel, so doesn't really "move you" per se.... That said, it does a great job at fulfilling the intended purpose of informing readers how to develop their own platform effectively.


    Any additional comments?

    I've purchased the hard copy book as well so I can sift through all of this valuable information over time and continue to use it as a reference for developing my own platform. Great book!

    0 of 0 people found this review helpful
  •  
    Cristobal ROUND ROCK, TX, United States 03-11-13
    Cristobal ROUND ROCK, TX, United States 03-11-13 Member Since 2013
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Great Resource"
    Would you listen to Platform again? Why?

    I might listen to it again. Great content with many practical and tangible points to guide your platform development. Some parts on the design and social media usage are too basic for many, but I'm sure it will help real beginners.


    What other book might you compare Platform to and why?

    Crush It - Gary Vaynerchuck beacuse it inspires you to create better work.


    What about Michael Hyatt’s performance did you like?

    He understood what he was saying since he wrote it.


    If you were to make a film of this book, what would be the tag line be?

    How to develop a platform.


    0 of 0 people found this review helpful
  •  
    David Visalia, CA, United States 02-23-13
    David Visalia, CA, United States 02-23-13 Listener Since 2009
    HELPFUL VOTES
    3
    ratings
    REVIEWS
    9
    9
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    0
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    Overall
    Performance
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    "Good Course to Review the Basics"
    What did you love best about Platform?

    It moved along great and Micheal is a great reader. Clear and articulate made it easy to listen to.


    Was this a book you wanted to listen to all in one sitting?

    No, I had to break it up in order to stay engaged. While the reading of it was great and it moved along great, the information was tedious and became just a lot of information. I would have to stop and give myself a break to be engaged again.


    Any additional comments?

    The information was good, but not real informative. It was however a great refresher and motivator to get back to doing things that you've let slip.

    0 of 0 people found this review helpful
  •  
    Jerry TEMECULA, CA, United States 02-11-13
    Jerry TEMECULA, CA, United States 02-11-13 Member Since 2012
    ratings
    REVIEWS
    2
    2
    Overall
    Performance
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    "Good but, LONG!!!"
    Is there anything you would change about this book?

    It needs more interaction. It a boring audio but. I did buy the book. it has great instructions and insides. But its just that, an instruction book. So as an audio book...I don't recommend it. As a book, its a must have to build your platform....


    What do you think your next listen will be?

    Tom Hopkins the art of selling anything.


    Did the narration match the pace of the story?

    Yes.


    If this book were a movie would you go see it?

    NO


    Any additional comments?

    Don't take this wrong, the book is good. The audio book does not work for me.

    0 of 0 people found this review helpful
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