Push past resistance to discover and own new business territories.
Think Like a Futurist shows how to track changes, explore questions, and engage in new thinking that connects today’s pressures with tomorrow’s realities. Cecily Sommers shows how to apply long-term focus and strategies to needs as diverse as industry forecasts, innovation challenges, leadership development, or future-proofing a brand. By understanding intersecting potentials that one day may impact your organization, you can readily spot emerging trends and market shifts, uncovering opportunities on the horizon.
Think Like a Futurist explores such questions as: Where will new markets emerge over the next 5-10-25 years? What will be the big issues of the day? How will lifestyle, social mores, and policy adapt? And what role do we play in that future?
Filled with tools and models for a new world, this book should be required reading for strategists and innovators across disciplines.
©2012 Cecily Sommers (P)2012 Audible, Inc.
Never. This book is a collection of non-sense consultant-speak. From demography to neuroscience, she doesn't actually understand anything that she's talking about. It's just buzz BS and consultant "exercises" to "beak out of your current way of thinking!" Reading this was genuinely a waste of time.
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