Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product

Contagious: Why Things Catch On

• UNABRIDGED (6 hrs and 54 mins)
• By Jonah Berger
• Narrated By Keith Nobbs
• Whispersync for Voice-ready

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

The Impact Equation: Are You Making Things Happen or Just Making Noise?

• UNABRIDGED (6 hrs and 41 mins)
• By Chris Brogan, Julien Smith
• Narrated By Chris Brogan, Julien Smith
• Whispersync for Voice-ready

Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of fol­lowers.

Own the Room: Discover Your Signature Voice to Master Your Leadership Presence

• UNABRIDGED (6 hrs and 5 mins)
• By Amy Jen Su, Muriel Maignan Wilkins
• Narrated By Karen Saltus
• Whispersync for Voice-ready

People are drawn to, and influenced by, leaders who communicate authentically, connect with people, and have immediate impact. So how do you become one? How can you learn to “own the room?” This book will help you develop your leadership presence. The authors offer a simple and compelling framework as well as practices for developing your "signature voice." Wherever you sit in an organization, you can develop presence if you are able to do two things well: demonstrate your authentic value and distinction; and connect to others in a positive way.

People Buy You: The Real Secret to what Matters Most in Business

• UNABRIDGED (4 hrs and 59 mins)
• By Jeb Blount
• Narrated By Mel Foster
• Whispersync for Voice-ready

The ultimate guide to relationships, influence and persuasion in 21st century business.

What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness?

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

• UNABRIDGED (8 hrs and 1 min)
• By Laurence Vincent
• Narrated By Joe Geoffrey

Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere. Brand Real is a unique business strategy guide for making a brand’s promise stand up at every customer touchpoint.