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Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage

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by Daina Middleton
Narrated by Daina Middleton
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LENGTH

5 hrs and 21 mins
RELEASE DATE

02-14-13
AUDIO FORMATS

Program Type

Audiobook
PUBLISHER

Audible, Inc.

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Publisher's Summary

Turn intrinsic human desires into your most powerful marketing tool.

Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things - and watch their participation yield greater revenues for your business.

Download the accompanying reference guide.

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Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage

Your Likes make Audible better!

Two ways to buy!

What's Trending in Business:

People who bought this also bought...

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

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Ninja Innovation: The Killer Strategies of Successful Businesses

New Rules for Business: Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

Publisher's Summary

What Members Say

Can't wait to hear more from this listener?