How Stella Saved the Farm is a simple parable about making innovation happen. Written by the authors of the New York Times best-selling Reverse Innovation: Create Far from Home, Win Everywhere, Vijay Govindarajan and Chris Trimble, the story resonates in organizations of all types - public sector, private sector, and social sector, from mammoth corporations to small organizations employing just a few dozen people.
The parable is about a farm in trouble. Bankruptcy, or the grim prospect of being acquired by a hostile competitor, threaten. The farm succeeds only if the team pulls together and innovates.The main characters in the story - Stella, Deirdre, Bull, Mav, Einstein, Rambo, Maisie, and Andrea - are all like people you know, maybe even yourself. The tale includes an unexpected leadership challenge, an ambitious call to action, a bold idea, countless internal obstacles and conflicts, fears, joys, triumphs, and even a love interest. It’s a story that can be enjoyed by anyone.
How Stella Saved the Farm delivers eight simple lessons to guide innovation initiatives to success. It prepares business leaders to avoid some of innovation’s most toxic myths, teaches how to build the right kind of team, and shows how to learn quickly from experience.
©2013 Vijay Govindarajan and Chris Trimble (P)2013 Macmillan Audio
We live in the information age, yet the biggest challenge facing humanity is communication. - Self.
This is a laudable effort to use a story to convey messages about business. There were some good business insights in there about business.
The problem I found though was that there were too few insights compared to the length of the book, and the story was so cliche - that the business authorship showed.
Say something about yourself!
this is a childrens' book for very bright 7 year olds who what to run a business, lemonade stand anyone?
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