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To Sell Is Human: The Surprising Truth about Moving Others | [Daniel H. Pink]
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To Sell Is Human: The Surprising Truth about Moving Others

  • UNABRIDGED
  • by Daniel H. Pink
  • Narrated by Daniel H. Pink
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  • Regular Price :$20.97
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    Listen to To Sell Is Human, then pick up right where you left off with the Kindle book. Learn more

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  • Average Customer Rating
  • Overall
    (132)
    Performance
    (118)
    Story
    (121)
 
  • LENGTH
    6 hrs and 6 mins
  • RELEASE DATE
    12-31-12
  • AUDIO FORMATS
    About Audio Formats
    2 3 4 Enhanced Audio
 

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Publisher's Summary

From the best-selling author of Drive and A Whole New Mind comes a surprising - and surprisingly useful - new book that explores the power of selling in our lives.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight.

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extroverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book - one that will change how you see the world and transform what you do at work, at school, and at home.

©2012 Daniel H. Pink (P)2012 Penguin Audio

What Members Say

Average Customer Rating

4.2 (132 ratings)
5 star
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Overall
4.0 (121 ratings)
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4.3 (118 ratings)
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Performance
  •  
    Howard Gutowitz New York, NY United States 03-11-13
    Howard Gutowitz New York, NY United States 03-11-13 Member Since 2012
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    "90% inert filler. Author can do better"

    This is a smart guy, and somewhere in here is useful information. But _so_ much filler, so much is useless and repeated constantly. What would have been a brilliant essay is puffed up to a "business book". Try starting at Chapter 7 where the "useful" concentration goes a bit higher.

    7 of 8 people found this review helpful
  •  
    Joanne United States 02-08-13
    Joanne United States 02-08-13 Member Since 2012

    Tell us about yourself!

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    "Not for salespeople!"
    What would have made To Sell Is Human better?

    Motivation not stats! I don't think I will be able to finish this. It is boring!, This is not for salespeople or someone who understands that we are all in sales.


    What could Daniel H. Pink have done to make this a more enjoyable book for you?

    More motivational, more sales techniques


    How did the narrator detract from the book?

    He didn't, the content was just not what I was looking for.


    16 of 22 people found this review helpful
  •  
    Ron Belmont, CA, United States 03-11-13
    Ron Belmont, CA, United States 03-11-13 Member Since 2010
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    "What a waste of money."
    Would you try another book from Daniel H. Pink and/or Daniel H. Pink?

    No. Fool me once, shame on you. Fool me twice, shame on me.


    What do you think your next listen will be?

    Biography of Winston Churchill.


    Did Daniel H. Pink do a good job differentiating all the characters? How?

    This was a business book. What he did do is waste my time. This at best should have been a three page article in a magazine.


    What reaction did this book spark in you? Anger, sadness, disappointment?

    Utter disappointment. In fact, the further removed from the book, the more I realize what a waste it was.


    Any additional comments?

    I don't think this book adds much. Keep your money.

    6 of 8 people found this review helpful
  •  
    Gerardo Austin, TX, United States 01-21-13
    Gerardo Austin, TX, United States 01-21-13 Member Since 2011

    GD

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    "Lenghty book with a few solid tips on persuation"

    I had very high expectations for Daniel Pink, maybe that's the problem.

    The first section of the book is all bout why we are all in sales. It could have been done in 2 minutes. Big waste of time. People who don't value sales and the need for persuation would not buy this book in the first place. You can skip those chapters.

    The second part is more interesting. The whole premise is centered in ABC selling: atunement, buoyancy and connection. Good concepts. Daniel could have said: listening, optiimsm/passion and connection. Much simpler.

    Some discussions are lenghty: you could listen to a whole chapter to get one nugget of knowledge of varying levels of usefulness. Still, it's a good book, but not at the top of my list.

    The narration is clear, although after a while it feels a bit too stron (like the author is yelling at you), but it's not a major concern. If you can find a 5 page summary of this book, you would probably get 90% of its value.

    12 of 18 people found this review helpful
  •  
    G. House Sr. Sherborn, MA, United States 01-04-13
    G. House Sr. Sherborn, MA, United States 01-04-13 Member Since 2012

    I am an avid listener. I listen between 75-100 hours per month on my iPhone: 60% fiction to 40% non-fiction.

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    "Evolutionary Assertions codified form the 2010s"

    Pink’s central premise is that most people sell in one way or another and that many of our conceptions about selling are not true or only barely so. For example, extroverts do not make the best sales people – ambiverts do. If you want to know what an ambivert is, you’ll have to listen to the book yourself. I have read dozens of business books and most of them can be condensed down to two or three central ideas and the rest of the work is really window dressing. Pink’s book is not packed with antidotal evidence and arcnae stories supporting his points; rather he attempts to support his opinions with research and a smattering of statistics or at least hinting that statistical evidence exists.

    I purchased a hardcopy so I could make notes in the margin. On balance, I think this and Drive, his previous book, are pretty good and worth the listen. I thought Drive was better but To Sell is Human has a number of good tips that if practiced may increase your sales effectiveness.

    12 of 21 people found this review helpful
  •  
    Kevin United States 04-24-13
    Kevin United States 04-24-13 Member Since 2012
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    "Solid book about 21st century selling"
    What did you love best about To Sell Is Human?

    Insightful commentary about changes happening in sales.


    Which scene was your favorite?

    Excellent explanations as well as practical tips to applied to concepts explored in the books.


    0 of 0 people found this review helpful
  •  
    Jerry Crawley Flagstaff, AZ USA 04-22-13
    Jerry Crawley Flagstaff, AZ USA 04-22-13 Member Since 2013

    webefishrs

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    "Clear, insightful"
    What made the experience of listening to To Sell Is Human the most enjoyable?

    Selling, thinking of the used car salesman, has a bad connotation. Selling has changed in unexpected ways in response to the tech revolution. Selling has grown, not diminished and expected to grow for the foreseeable future. Pink successfully makes the argument that we're all sellers, he calls it moving people. Moving people means getting people to trade resources.


    0 of 0 people found this review helpful
  •  
    Doug Loyd Los Angeles, CA USA 03-17-13
    Doug Loyd Los Angeles, CA USA 03-17-13 Member Since 2010

    I am not a sophisticated reader but I do enjoy a lot of different categories of books. I enjoy historical non-fiction, humorous books by the likes of David Sedaris and Tina Fey, I enjoy some science fiction, and I like self-help books focused on depression and anxiety. Oh, and I like the occasional business related books about online marketing. Additionally, I'm particularly fond of books read by Will Patton. He's really quite amazing.

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    "Another Winner From Daniel Pink"
    What made the experience of listening to To Sell Is Human the most enjoyable?

    The material was presented in a very straight-forward way.


    Have you listened to any of Daniel H. Pink’s other performances before? How does this one compare?

    Yes, I'm a big fan of his book Drive.


    Any additional comments?

    There is a lot of common sense material in this book regarding sales but it does a great job illustrating how each and everyone of us are salespeople, regardless of our career.

    0 of 0 people found this review helpful
  •  
    Heikki Jyvaskyla, Finland 02-27-13
    Heikki Jyvaskyla, Finland 02-27-13 Member Since 2012

    Strategian, Team Coach

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    "Fresh views about selling!"
    If you could sum up To Sell Is Human in three words, what would they be?

    Novel selling guide!


    What did you like best about this story?

    Fresh views, good stories, it works very well as audio book! Fascinating stories!


    What about Daniel H. Pink’s performance did you like?

    Pink's voice is very good for audio book.


    2 of 4 people found this review helpful
  •  
    Bo OWENSBORO, KY, United States 03-18-13
    Bo OWENSBORO, KY, United States 03-18-13 Member Since 2013
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    "Prepare to have your presuppositions challenged!"

    In this book, Pink takes the closely held beliefs of the sales profession, and holds them up to what social science knows to be true. It turns out that there is quite a disconnect! Are extroverts the best sales people? Do you know what non-sales selling is? Would you believe that 90% of us are in some kind of sales?

    This is a powerful book full of truths wrapped in the context of real stories and examples. Pink is a masterful story-teller and has the ability to make the profound very simple and easy to understand.

    I highly recommend for anyone who has a need to move and motivate another person.

    0 of 1 people found this review helpful
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