Author Jesse Prinz jabs at the nihilism of the nature/nurture debate in his book Beyond Human Nature: How Culture and Experience Shape the Human Brain. Prinz shares with Bob his belief that "…nurture can transcend nature". Then, USC Professor Sarah Banet-Weiser interrogates popular culture, professionally. Her books question national identity, beauty pageants, consumer citizenship, neoliberalism,…Nickelodeon. Her latest book Authentic: The Politics of Ambivalence in a Brand Culture argues that "branding" is not just a marketing tool, but a mirror for cultural and social relations.[Broadcast Date: December 3, 2012]
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