![Branding in the Digital Age: You're Spending Your Money in All the Wrong Places (Harvard Business Review) | [David C. Edelman]](http://ecx.images-amazon.com/images/I/51AmczObmDL._SL175_.jpg "Branding in the Digital Age: You're Spending Your Money in All the Wrong Places (Harvard Business Review) | [David C. Edelman]")
Branding in the Digital Age: You're Spending Your Money in All the Wrong Places (Harvard Business Review)
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LENGTH23 mins
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RELEASE DATE12-10-10
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Program TypePeriodical
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Publisher's Summary
David C. Edelman, a co-leader of McKinsey & Company's Global Digital Marketing Strategy practice, reports on how driving online advocacy may be the most effective way to strengthen your brand.
This article was first published in the December 2010 issue of Harvard Business Review.
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