Based on the author’s experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to developing an idea into an invention, how to build a prototype for show, how to safeguard intellectual property, how to market both strategically and in “guerilla" mode, how find investors, and much more. And all of that is based on his IP 3 Tacitical Method which breaks everything down to Invent, Protect, Promote, and Profit.
©2009 Rob Yonover and Ellie Crowe (P)2013 Audible, Inc.
Yes, there is a lot of useful advice.
This book is well written and narrated. To write a book on the invention process, is quite difficult. I have found that most of the books in this genera over simplify and over generalize the process. The authors beautifully blend practical real life stories with concepts of invention, patenting, and bringing your invention to market. This not only motivates the reader but also helps the reader understand the lessons for success.
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