Reveals the master plan behind Apple’s revolutionary business model.
“We don’t underestimate people.... Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier. People are smart; they figure these things out.” (Steve Jobs)
The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own:
©2006 McGraw-Hill (P)2006 McGraw-Hill
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